LANSING – Tourists will now be able to engage with Pure Michigan commercials to discover information about specific destinations with the video spots.
The technology comes from Detroit-based Clickivated. When a scene of interest plays, users can click on the icon to the right of the screen and get immediate access to individual websites of featured destinations to view activities, make reservations and help build a personal travel itinerary.
“This technology makes our advertising spots truly interactive, providing viewers with real-time information on the destinations highlighted throughout the ads,” said David Lorenz, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. “We are proud to be working with this growing Michigan company and to be the first adopter of this technology for tourism marketing.”
While the Clicktivated content is interactive, it does not disrupt the original video content and viewing experience through pop-ups or other distractions. The Pure Michigan Clicktivated videos will work across all devices and browsers, as well as inside Facebook.
“The state of Michigan is a leader in innovation within the travel industry, recognizing the impact Clicktivated content will have on the viewer experience,” said Chris Roebuck of Clicktivated. “Clicktivated allows for direct viewer interaction to learn additional information on the various destinations featured in these videos and even the opportunity to book a trip directly through the video. Combining Clicktivated’s technology within the Pure Michigan video series separates Michigan from other tourism marketing efforts – visitors now have a new and exciting way to gain information and interact with this beautiful state.”
All three founders of Clicktivated are native Michiganders who are committed to showcasing the innovation and technological talent found in their home state. Clicktivated’s technology is fully cross compatible on all platforms and devices and is the first technology company to allow for viewer interaction within videos on an iPhone without having to use a loaded app or platform.
