GRAND RAPIDS – Late last year when Dell announced its decision to create an integrated marketing and communications agency in a deal that was valued at $4.5 billion in agency billings (code named Project da Vinci), many focused on the $4.5 billion number and the 1000 new employees this agency would need.

Others listened to what Dell’s CMO, Mark Jarvis, said about the new agency and what the future of marketing will look like,

“Our interest was much more in the science and the analytics behind the agency. We expect every agency to be creative, but the analytics was extremely important to us. Shareholder value to us is far more important to us than winning awards in marketing.”

With the market down and marketing budgets getting cut, join aimWest and a panel discuss the importance of analytics – improving shareholder value – combining creative with great analytics to show the business impact of the creative work.

Panelists include:

Barry Nowak, who has spent that last ten years working as an IT professional with a knack for helping business successfully adopt high value technology. A passion for fostering technology and business partnership lead first to his role as the Business Intelligence Architect for GFS Marketplace and now Director of Shared Intelligence for Metrics Reporting, Inc.

Bill Oechsler, Founder and President of XLER | Marketing & Brand Communications. Prior to founding his own firm, Bill served as EVP of Marketing at Zondervan, president and chief strategic officer of Hanon McKendry/The Brand Consultants, and recently featured in the book, “Capitalizing on Marketing Trends: Leading CMOs on Assessing New Trends, Analyzing Changing Demographics, and Incorporating Global Trends into Your Marketing Strategy (Inside the Minds)” from Aspatore Books.

Chris Cook has served as managing partner at Fairly Painless Advertising since 1993. Formerly the national director of Greenpeace and board member of The Antarctica Foundation and Greenpeace International, Mr. Cook’s experience in public relations, policy advocacy, and grass roots activism is formidable.

aimWest Members – Free

Non-Members – $20 in advance, $25 at the event

To register online, click on AimWest.Org

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