ANN ARBOR ? MITechNews.Com kicks off a new series of stories that provide mini profiles of the companies from Michigan that presented at the 2006 Michigan Growth Capital Symposium, hosted May 16-17. Our first profile is on Ames Award, a Novi company, that specializes in environmental marketing consulting.
AMES Award is an environmental performance rating, market research and environmental marketing consultant focused exclusively on the auto industry. AMES environmental performance ratings of the light vehicle market are the first consumer friendly and only rating of vehicle environmental performance at the brand-model level in the industry. Brand-model ratings are important because the advertising language of the auto industry and also the language consumers use in the initial awareness and consideration stages of the new vehicle purchase process.
AMES analytically develops environmental performance ratings for more than 300 brand-models in the US market for each new model year. Similar to the JD Power Quality Awards and the NHTSA 5-Star Crash Ratings, AMES identifies the brand-models in the upper quartile of the environmental performance in each of the 17 vehicle segments and designates them as Environmental Superiority Award winners.
PRODUCTS/SERVICES:
Industry Ranking Report
Environmental Superiority Awards
Syndicated Market Research
Proprietary Market Research
Environmental Marketing Consulting
PRESIDENT & CEO: William Mattick who also is chairman of the Environmental Performance Research Institute, has held management positions in quality assurance, manufacturing, and product engineering at Kelsey-Hayes and Ford Motor Company.
Investors have contributed $3.05 million to establish the business. The company is seeking its first round of venture/angel investment. The company needs to raise $1.9 million in fiscal year 2007 and 2008. AMES will be in a position to provide a ROI in fiscal year 2009.
For more information, click on AMESAward.Com
If you have a story idea, email it to [email protected]
