ANN ARBOR – Ann Arbor SPARK has been honored for its New Media marketing efforts with a Gold Excellence in Economic Development Award from the International Economic Development Council.
As part of a new, strategic approach to marketing, Ann Arbor SPARK integrated new media with “traditional” marketing platforms, including print collateral materials, press releases, email campaigns, direct communication with stakeholders and clients, and information boards at its incubators.
By implementing a new, integrated approach to marketing, Ann Arbor SPARK has been able to broaden its reach national and globally, extend its messaging and more fully engage its target audiences. In doing so, the organization has improved awareness of the region as a destination for business growth.
IEDC’s Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. These awards honor organizations and individuals for their efforts in creating positive change in urban, suburban, and rural communities.
