ANN ARBOR ? Attracting investors to fund your start-up, one of the toughest dilemmas for an entrepreneur, will be discussed Nov. 8 at a Great Lakes Entrepreneur’s Quest program sponsored by Southwest Michigan First.

This discussion will cover a range of topics about securing your first investors from friends and family, to angel investors through venture capital. Former Pharmacia business development manager Eli Thomssen, now CEO of Axenic Dental, will show you what investors are looking for in a up opportunity by reviewing what they consider when evaluating the technology, the patent position, the management team, the business model, how the company will create value for the investors, and exit options. He will also discuss how to develop and deliver a slide presentation to convince your potential investors to invest in your start-up.

This informative seminar and panel discussion will prove invaluable not only to current entrepreneurs and startup teams, but also to individuals in established companies or research institutions who focus on developing new internal or spin-out ventures.

Specific topics addressed will be relevant for:

Business and engineering students

University researchers or technology-transfer officials

Startup Entrepreneurs

Aspiring entrepreneurs

Small company executives

Service providers

Established company new-business-development executives

The event is scheduled for Nov. 8 from 6-8 pm at the Kalamazoo Valley Community College M-Tec, at 7107 Elm Valley Drive.

To register online, click on GLEQ.Org