ANN ARBOR – Which business model makes the most sense for your business? Each has distinct advantages and attributes that will affect planning in the early stages — yet putting off the decision on which route is best will cost both time and money. A New Enterprise Forum panel on April 21 will teach you how to evaluate your particular business to identify where the greatest potential lies.

Panelists include Joe Ferrario from Bandals, Marisa Smith from The Whole Brain Group, and Richard Beedon from uRefer. Joe has an eclectic experience in sales and marketing which spans particle beam welders to woman?s shoes. He will be discussing some of the similarities and differences between commercial and consumer channels. Marisa specializes in helping clients navigate social media and when it is appropriate and not appropriate for a startup. Richard?s current startup, uRefer, is the result of lifelong passion for leveraging existing customer relationships into an effective sales channel. Come and learn from these experts to bring success to your startup.

The agenda always features the NEFs Open Forum, where attendees may introduce their business idea and reach out to find resources to grow their business. The meeting will be held at the Holiday Inn North Campus, 3600 Plymouth Road at US-23, Ann Arbor. Registration and networking begin at 5:00 p.m. The program starts at 5:45 p.m. Free to NEF members, $20 for non-members, $5 for students. This month?s event is sponsored by NEF stakeholder member Butzel Long. As always, we will have great hors d?oeuvres, networking, and our Open Forum, during which attendees may introduce themselves and their company resource needs.

For more information, click on NewEnterpriseForum.Org

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