ANN ARBOR – Appropriately assessing the potential of a product can make or break a company. All successful products fulfill an unmet market need. By understanding the market and the voice of the customer, entrepreneurs can best meet the needs of the market. Define the needs incorrectly, and all your efforts will be wasted. Come hear from experts who have used proven strategies to correctly understand their markets and build successful products.
Three panelists will discuss the importance of evaluating the market potential, identifying key drivers of customer behavior, defining critical specifications, and creating a clear statement of value proposition that resonates with customers on Dec. 11 at Ann Arbor SPARK. These objectives are critical for any corporate strategy, from the start of a new venture through capital investment, product sales, business development and eventually exit.
Panelists
Richard Sheridan, CEO, Chief Storyteller, Co-Founder, Menlo Innovations
David Hartmann, Mentor-In-Residence, Um Technology Transfer
Molly Hoult, Director, Fletcher Spaght
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