TROY – Join the Automation Alley Business Growth Committee for a presentation by Janet Tyler, president of Airfoil Public Relations, who will describe 10 ways that companies incorporate social media into their business strategies to gain new corporate customers, strengthen and broaden existing customer relationships and bolster their reputations in their industry.
The luncheon case study is scheduled for Oct. 19 at Automation Alley?s headquarters in Troy starting at 11:30 am.
Tyler will describe such techniques as using social networks to unveil new products, to drive traffic to tradeshow booths, to significantly improve service to business customers and to create customer-centered groups and forums.
At the session, Microsoft Senior Public Relations Manager Amy Messano will detail how Microsoft used social media to grow and develop its partner channel, target the SMB customer segment and successfully launch products.
October 19
Agenda:
11:30 a.m. – noon Registration and networking
Noon – 12:45 p.m. Program:
12:45 – 1:00 p.m. Q&A
Cost:
Members – Pre-registration: $20; At the door: $30
Non-members – Pre-registration: $40; At the door: $50
Pre-registration closes October 17, 2011 at close of business.
For more information, click on AutomationAlley.Com
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