LANSING – Many
of the region’s marketing professionals will gather at Digital Summit Detroit, Sept.
22-23, to discuss the latest trends and trajectory of arguably the most
transformative field of business. The summit will be held at the Max M. Fisher
Music Center in Detroit.
The Michigan Film & Digital Media
Office is a headlining sponsor among more than two dozen local sponsors of
the first conference in the regiondedicated to the quickly unfolding
possibilities of digital media. The more than 40 sessions at the two-day
conference include digital strategies, content marketing, startups, design/UX,
analytics, search, emerging technologies, social media, email marketing and
innovation.
“Michigan is
positioned to be a global leader for its aggregation of digital-media thought
leaders and as the preeminent Midwest digital media hub,” said Jenell Leonard,
commissioner, Michigan Film & Digital Media Office, which changed its name
to reflect a broader focus on attracting filmmakers, digital media artists,
producers and a range of talent in the state’s creative industries.
Digital
Summit Detroit showcases the diverse range of professionals working in digital
media, marshalling projects from design to the marketplace.
Leading
digital-thought leaders scheduled to give presentations include:
Timothy Mahoney, chief marketing officer at Global Chevrolet and Global GM
Marketing; Beverly Jackson, vice president of social media marketing and
content strategy at MGM Resorts International; Carmen Bryant, director, Content
Innovation Agency, NBC Universal; Geoffrey Colon, communications designer,
social data expert, Microsoft; and Peter Corbett, CEO, iStrategy Labs.
College students
from around the state will attend the summit as guests of the Michigan Film
& Digital Media Office.
“The digital
media summit is a great opportunity for students to learn first-hand about the
emerging opportunities as they connect with some of the most prominent digital
media businesses participating in the summit,” said Leonard. “It’s worth noting
that amid the emerging technologies and up-and-coming digital marketing trends,
there remains great opportunities in face-to-face networking.”
Below is an
overview of the current job profile and projected trends in the industries with
a concentration of digital-media related occupations, including film/video
production, advertising, publishing/printing, design, architecture,
cultural/heritage, audio/visual engineering, news syndicates, cultural-related
sites/museums, among others.
Michigan
employed nearly 270,000 people in 2014 across digital-media industries.
Michigan
ranks second among the Midwest states (MI, IL, IN, OH, WI), and 11th in the
U.S. in terms of employment in these industries.
During the
next five years (through 2019) Michigan is expected to see employment growth of
10.5 percent across these industries. (NOTE: This is on par with U.S. growth of
11.1 percent.)
The average
earnings for those employed in digital-media related industries in Michigan is
nearly $89,000.
Oakland
County ranks second (after Cook County, IL) among Midwest counties in terms of
employment across these industries. Wayne County ranks fourth.
Information
and statistics above gathered byMichigan Economic Development Corporation
Research Dept., September, 2015.
