ANN ARBOR – DTE Energy and the University of Michigan are challenging teams from Michigan colleges and universities to develop the best business plans for bringing new clean energy technologies to market. The teams with winning ideas will share $100,000 in prize money, to be awarded in the spring of 2009 to help move clean energy technologies from the laboratory to commercial production.

“Our goal is to drive promising clean energy ideas and technologies

from the research lab to commercialization,” said Knut Simonsen, president,

DTE Energy Ventures. “This competition will encourage students and faculty

to integrate new technology with a sound business plan and it will reward

the winning teams with additional resources so they can further develop

their ideas. We also believe the competition will help reinvigorate a

culture of entrepreneurship in Michigan.”

The U-M Ross School of Business’ Zell Lurie Institute for

Entrepreneurial Studies, College of Engineering’s Center for

Entrepreneurship, and the Michigan Memorial Phoenix Energy Institute along

with student organizations MPowered Entrepreneurship and the Ross Energy

Club are organizing the competition. The competition is open to students

and faculty from all Michigan colleges and universities. Each team must

have at least one University of Michigan student or faculty member.

“The marriage of business and engineering talents that this competition

will create will be of great benefit to clean tech commercialization,” said

Thomas Kinnear, executive director of the Zell Lurie Institute.

The competition will require that teams focus on business ideas that

support renewable energy, energy efficiency, smart grid technologies,

environmental control technologies, plug-in electric vehicles or energy

storage.

“This competition brings out the best of both industry and academic

life,” said Gary Was, director of the Michigan Memorial Phoenix Energy

Institute. “It will inspire some of the most promising minds in this state

to direct their knowledge and creativity to the great challenges of energy,

and give them the experience, and excitement, of bringing world-class

research to market.”

The business plan entries will be judged by independent panels that

will include leaders from the venture capital, business, industry and

academic communities.

The prize money will help the winning teams start new businesses that

can contribute to Michigan’s emerging role as a leader in clean energy.

Assuming this initial competition is successful, it is envisioned that the

competition will be held in subsequent years with an annual prize pool of

$200,000.

“DTE Energy’s sponsorship of the Clean Energy Prize expands on our

efforts to develop Michigan-based energy businesses and we are pleased to

contribute to that development in this exciting way,” Simonsen said.

Applications and details of the competition are available on the Clean

Energy Prize Web site at DTECleanEnergyPrize.Com

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