GRAND RAPIDS ? Gamification is rapidly becoming a great way to engage web site visitors and also to extract valuable demographic information, panelists said Wednesday night at an aimWest program.
Gamification takes the expertise of decades developing high-engagement games and applies those formulas to real life. Reward programs, loyalty programs, and even your frequent flyer programs all stem from game theory: making something ordinary, fun.<;p>
?Gamification can be used to collect data on your user base they wouldn?t normally give up,? said Aaron Kamphuis with OST in Grand Rapids. ?You also can monetize your client base on the game. You?re getting them to come back. Gamification then becomes all about measurement.?
OST designed a ?green game? for Johnson Controls that ran on Facebook, Kamphuis said. ?We developed an energy profile of a building. The game let players cut energy use to get reward points and social awareness.?
Ideomed, the first independent company to emerge from Spectrum Innovations, has developed a holistic asthma management platform for children called abriiz. The platform provides a car partner with a targeted web management system, and a child with a targeted mobile reminder tracking solution to make sure the kids are taking their meds.
Diane Vermeesch of Ideomed said the company has created a game for abriiz that rewards kids when they take their medication by feeding a computerized character. When the kids take their asthma meds, the character grows. When they don?t, he shrinks. It?s in beta test now.
?We?re trying to get kids to be active in their health care,? she said.
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