From Cold to Sold – The Art of Closing Qualified Business Leads

TROY ? Automaton Alley on March 12 is hosting another in its series of programs on Business-To-Business Development Series, this one focused on closing qualified leads for small to medium-sized businesses.

This session will discuss how to qualify your leads, the importance of presenting your product or service and how to make your presentation effective. Speakers include Kathleen Norton-Schock and Tracy-Ann Palmer.

Topics include:

– Qualifying leads

– Presentation

– Proposals

– Negotiation

– The complete closing process

Date: Wednesday, March 12, 2008

Location: Automation Alley Headquarters,

2675 Bellingham,

Troy

Agenda:

4:30 p.m. – 5:00 p.m. Registration and Networking

5:00 p.m. – 6:00 p.m. Presentation

6:00 p.m. – 6:30 p.m. Networking

Cost:

$20 for Automation Alley members

$40 for non-members

Kathleen Norton-Schock

Is Area Marketing Manager, Midwest for SolidWorks Corporation, the leader in software that helps companies and engineers design, validate, document and manage better products. In that role, Kathleen works with twelve VARS (Value Added Resellers) for SolidWorks to increase their marketing effectiveness in the Midwestern sector of the United States.

With a 29-year career in executive management and marketing in the information technology field, Kathleen has had in-depth experience in managing full profit & loss operations, product management, brand management, strategic planning and tactical marketing.

Tracy-Ann Palmer

Has more than 15 years experience in international business including operations, sales management, product development and management, divisional marketing and branding, sales training, onsite conference execution, and annual product and financial planning. One of her specialties is building business units in new sectors and geographic regions for corporations.

She is currently National Partner Marketing Manager for Salesforce.com, the worldwide leader in on-demand customer relationship management (CRM) services. In that role, she assists over 50 nationwide Salesforce.com partners to dramatically increase their revenues, by further meeting the needs of a client base of over 38,000 companies and over 900,000 subscribers.

For more information, click on AutomationAlley.Com

a>>