DETROIT – Anil Gupta, a trade expert, author and professor, will talk about strategies for leveraging the world’s fastest growing economies – India and China -? at the May 28 meeting of The Indus Entrepreneurs.

The TiE Community will join him to hear ideas from his new book, Getting China and India Right Strategies for Leveraging the World’s Fastest Growing Economies for Global Advantage – a strategic guide for multi-national corporations who are contemplating expanding into both China and India.

“This is a must attend event for anyone who’s doing business or about to do business in China and India,” said Ted Ganesan, President of TiE Detroit.

The Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, The University of Maryland, Gupta’s talk will be held at PI of Southfield, 28875 Franklin Street, Southfield, MI 48034.

Gupta is recognized by Business Week as an Outstanding Faculty in its Guide to the Best B-Schools, inducted into the Academy of Management Journals’ Hall of Fame and ranked by Management International Review as one of the Top 20 North American Superstars for research in strategy and organization.

Professor Gupta is the author of over seventy papers and four books: The Quest for Global Dominance , Smart Globalization , Global Strategy and Organization (John Wiley, 2003), and co-author of the new book on Getting China and India Right. He is a two-time winner of the Krowe Award for Excellence in Teaching from the University of Maryland and serves as a consultant, executive program faculty, and keynote speaker with multinational corporations and other organizations worldwide.

Gupta and Haiyan Wang interviewed managers in over 100 companies to discern effective strategies for operating in China and India, including labor market branding, building technology and innovation hubs, and tapping multisegment “mega-markets”. They elucidate that many corporate leaders continue to view China and India from the narrow lens of just off-shoring and cost reduction, and focussing their marketing strategies on only top 5-10% of population. Companies must develop long-term strategies and leverage the unique strengths of the Dragons and Tigers for global advantage. In short, “Getting China and India Right” outlines the global consequences of their near simultaneous growth.

For more information, click on TiE-Detroit.Org

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