TROY ? The second of a four-part entrepreneurial seminar series, hosted on Nov. 14 by Automation Alley and presented by CompanyCrafters, will focus on how to develop go-to-market strategies for new products and services.
The seminar will discuss a step-by-step approach for planning and launching new ventures. Over the series of four seminars, CompanyCrafters is walking through a rigorous approach to new business planning, teaching a repeatable set of methods and best practices for launching successful businesses.
The second seminar in the series, Selecting the Optimal Business Model for New Products or Services will discuss how to maximize shareholder value by selecting the optimal business model to address your target market. CompanyCrafters will present the process of analyzing and understanding the industry structure, customer requirements, and the industry’s value chain prior to launching any new business venture.
One of the critical factors in determining the success of a new venture is the ability to determine the players ? suppliers, partners, influencers, distributors, customers and competitors ? that participate in a company’s particular industry and the economic and power relationships among those players.
This seminar reveals a step-by-step approach for analyzing your industry and selecting the optimal business model for a new venture. This second seminar in the CompanyCrafters series follows the well-attended seminar on analyzing the market opportunities for new products and services.
Two additional seminars are planned for the series early next year:
Building a Powerful Marketing Execution Strategy, January 23rd, 2007
Financial Modeling and Financing Your Business, March 13th, 2007
The cost for each event is $35 for Automation Alley members and $75 for non-members. The
seminars will be held at the Automation Alley headquarters at 2675 Bellingham Drive in Troy.
To register, contact the Automation Alley Resource center at (800) 427-5100 and tell them MItechnews.Com sent you.
