ANN ARBOR ? How do you sell to real customers? The New Enterprise Forum will explore that issue at its next meeting Oct. 18 at the Holiday Inn North Campus.

At this event, panelists will discuss how to customer expectations and market trends should inform product development and marketing plans.

Panelists will include:

? Tom Kinnear – Eugene Applebaum Professor of Entrepreneurial Studies, Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies, and Professor of Marketing at the Ross School of Business at the University of Michigan.

? Bhushan Kulkarni – Founder, President, and CEO of GDI Infotech.

? Larry Schmitt – Founder and President of Inovo Technologies Inc.

Moderating will be George Levy of GDI Infotech.

Holiday Inn North Campus – 3600 Plymouth Road, Ann Arbor. Registration and networking begins at 5:00 p.m., with the program starting at 5:45. Free to NEF members and journalists, $20 for non-members, $5 for students.

For more information, click on NewEnterpriseForum.Org

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