LANSING ? Hudsonville Ice Cream and Pure Michigan are teaming up for the second year to let on-line voting determine this summer’s new flavor, one of the many Internet-related activities created by the state’s tourism advertising campaign.

Last year the campaign conjured up the flavor ?Pure Michigan Caramel Apple,? which beat out about 3,000 other whacky flavors suggested including Tahquamenon Falls Root Beer Sundae and Hex Hatch Jubliee. The product was served at Michigan state parks.

The Pure Michigan ice cream contest runs through May 22, and the winning flavor will be selected by Hudsonville Ice Cream. The winning flavor will be announced on June 21 ? the first day of summer ? and will go into production over the summer for distribution beginning this fall and winter.

The grand prize for the winning ice cream flavor includes a two night stay at Grand Hotel on Mackinac Island, a year?s supply of Hudsonville ice cream and Pure Michigan merchandise.

?We had so much fun asking fans to create the taste of Michigan last summer, we knew we had to do it again,? said Caryn Beatty of Holland, Michigan-based Hudsonville Ice Cream. ?We know the passion that exists for Michigan and that generates great, creative ideas.

?Pure Michigan Caramel Apple was extremely successful and we look forward to creating the next great Pure Michigan ice cream flavor,? said Beatty.

The Pure Michigan Caramel Apple flavor was the second most popular limited edition flavor in the Hudsonville lineup last year, selling more than double the quantity expected.

?Nothing says America?s perfect summer like ice cream and Pure Michigan,? said George Zimmermann, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. ?This is a terrific opportunity to engage with our fans and showcase the wide variety of flavors to be found throughout the state.?

Travel Michigan, part of the Michigan Economic Development Corporation, markets the state?s tourism industry and provides valuable visitor information services.

To enter, click on HudsonvilleIceCream/PureMichigan