NOVI – Magellan announced its new Off Road Vehicle Navigation platform
available to automotive OEMs and power sport vehicle OEMs at the TU-Automotive
Detroit trade show at the Novi Expo Center.
Designed specifically for the off-roading enthusiast, the Magellan
ORV Navigation platform allows off-road enthusiasts to plan, track and save
trail rides and dirt miles, and add pictures and comments to trails.
The Magellan ORV platform includes an online user community, where
riders can plan and save their trails, share trails with other riders, add
pictures and comments to trails, and search for new trails. In addition, the
Magellan ORV platform includes the most comprehensive outdoor trail maps
available for off-road enthusiasts, covering all 50 states and Canada.
Trail Maps
The Magellan ORV platform’s trail maps are cloud based, dynamic
and will continue to grow and be improved by both Magellan and the user
community. Magellan’s detailed ORV maps include:
3D Terrain & contour elevation lines
National, State & Provincial service roads and trails
National, State & Provincial Parks and Recreational Vehicle
Areas
Scenic Byways
Crowd-sourced trails
Food, Gas, Lodging, and General Service POI
3rd Party Trail Guides
Online User Community
Off-road enthusiasts have exciting stories to save and share. The
Magellan ORV navigation platform gives off-roaders, campers, and anyone
enjoying the outdoors on a vehicle the tools to plan, experience, and capture
their activities in a story format, that they can keep or share with friends,
family, or the larger off-road and outdoor communities. Users can add
comments and pictures to their trail rides, and share with other members of the
Magellan ORV community. Magellan ORV community users can also share posts
and pictures to Facebook, Twitter and Instagram directly from the Magellan ORV
app.
As users share their trail rides, they garner community ranking
and earn achievement badges.
iOS and Android Companion Smartphone Apps
To be a resource for the entire off-road community, Magellan’s
standard iOS and Android ORV apps will be available in the iTunes and Google
Play stores. This will enable any off-road enthusiast to find trails and
record, save and share their own adventures.
“The Magellan ORV navigation software is designed and targeted
specifically to reach off-road and outdoor enthusiasts,” said Stig
Pedersen, associate vice president of product management for Magellan. “It
allows customers to use their technology to participate in and share their
trail and outdoor experiences. It reflects the interests of technology savvy
off-road enthusiasts, and makes off-roading achievable for aspiring off-road
enthusiasts.”
Designed for Auto OEMs
Magellan’s smartphone driven ORV navigation platform is compatible
with all major infotainment platforms, including Weblink, CarPlay and Android
Auto. The ORV platform can be branded by automotive OEMs so their customers
have a consistent brand experience while planning a trail ride, and in the
vehicle.
“Given the tremendous popularity of 4×4 SUVs in the US, and other
major regions, Magellan’s ORV solution is a tremendous opportunity for auto
OEMs to provide their customers with an integrated off-road solution that takes
advantage of today’s in-dash and smartphone technology,” remarked Peggy Fong,
president of MiTAC Digital Corporation, parent company of the Magellan brand.
“With the new Magellan ORV navigation platform, auto OEMs can add to the fun
and excitement enjoyed by both off-road enthusiasts and other outdoorsmen, such
as hunters, fishermen, and campers.”
