ANN ARBOR ? The New Enterprise Forum’s April 18 meeting will take a look at how social media fits in the general marketing mix of new ventures and how a company can accurately measure and improve Return on Investment with the new digital marketing and networking methods.

Panelists include:

Linda Girard, Co-Founder/President of Pure Visibility

Linda’s experience in Internet marketing includes more than a decade of aligning client goals with search marketing strategies that deliver meaningful, measurable results. She is a frequent speaker, author, and widely recognized expert on Internet marketing. In January, 2012, she co-founded the SEMPO Michigan chapter for search engine marketing professionals.

Sean Hickey, COO, PWB Marketing Communications

Sean has extensive experience in marketing, advertising, and sales, and is skilled at defining and building brands that sell. He has been involved in a variety of aspects of demand generation ? whether developing creative strategies or deploying systems for metrics. Sean also provides strategic and day-to-day guidance in all aspects of PWB operations.

Jessica Soulliere, Communications Officer at Community Foundation for Southeast Michigan

Jessica?s expertise in digital marketing and communications strategy melds brand vision with results. Her experience includes eight-plus years developing and managing the University of Michigan Health System?s social media enterprise, and creating and managing the Community Foundation for Southeast Michigan?s new venture, Mode Shift.

Moderator

David C. Bloom, Venture Catalyst, Factotem

David is a serial entrepreneur in software/mobile/SAAS, consumer electronics, big data/analytics, and life science/medical devices. He mentors startups on customer development, commercialization, revenue generation, and networking. He co-founded the Factotem Constellation in 1995, chairs the Ann Arbor Marketing Roundtable and the Annual Collaboration for Entrepreneurship Consultants Corridor, and is a Director of the a2geeks charitable foundation.

Showcase Presentation

Avegant (Edward Tang, CEO)

The Company is commercializing a projection display technology providing immersive gaming experiences for the console and gaming market on the go. The cost-effective, proprietary RealVision Display (RVD) offers head-mounted display (HMD) users a high definition 3D visual experience similar to native sight for significant improvements over other HMD technologies.