SINGAPORE – More than 112 million non-smartphoneconnected devices (mobile PCs, tablets and mobile hot
spot devices) will be sold worldwide in 2015, up 5.6 percent from
last year, as demand for ubiquitous Internet access for mobile, social and
information drives greater adoption, a new report contends.
“Mobile access is not just about smartphones,”
said Tracy Tsai, Gartner research director.
“Consumers and business users alike want to connect multiple mobile
devices to the Internet at an affordable cost or at an acceptable data
rate.”
The increasing number of non-smartphone devices and the need
to connect these devices offer new revenue opportunities for device vendors and
telecommunications service providers. Some vendors are trying new business
models. HP, for example, is collaborating with Qualcomm and T-Mobile to provide
200 megabytes (MB) data free per month for the lifetime of a device over the HP
Stream Book 13 on a 4G laptop priced at $299. This is about $70 more compared
with the same model without the cellular-embedded feature.
“There is also potential for accelerated growth in this
market,” said Tsai. “Gartner predicts the price gap between
cellular and noncellular devices will narrow to less than 10 percent, or $20.
When this happens, the adoption of cellular devices will accelerate beyond 160
million in 2019, with the potential of more than 600 million units in
2019.”
According to Gartner, there are differences in consumer and
business user buying trends and usage between the different device segments of
cellular-embedded notebooks, ultramobiles, tablets and mobile hot spot devices,
as well as significant regional differences.
Mobile PCs (Notebooks and Premium Ultramobiles)
Globally, cellular-embedded mobile PCs (notebooks and
premium ultramobiles) will grow from 1.8 million to 4.9 million from 2014
through 2019, with a penetration rate growing from 1.3 percent to 2.7 percent
of total mobile PCs. The total volume, or the penetration, remains low as the
majority of mobile PCs are still for desk-based use at home or at work, where
fixed broadband is generally available.
Premium ultramobiles will grow the fastest, from 492,000
units in 2014 to 3.2 million units in 2019. They are emerging as a notebook
replacement for mobile users and business travelers who have higher needs for
portability and also cellular connectivity as Wi-Fi is not always available.
These users are more willing to pay for the benefit of easy access to the
Internet. More than 60 percent are sold in Western Europe. Higher average
selling prices of these devices remain a barrier for sales in emerging markets.
Cellular-embedded notebooks will continue to grow, but at
slower rate, from 1.3 million to 1.6 million from 2014 through 2019. This form
factor, with screen sizes of 14 inches and 15.6 inches, is particularly
preferred by business users in Europe and North America.
Tablets (Basic and Utility Ultramobiles)
This is the largest segment of cellular-embedded devices
with sales of 50 million units in 2014, growing to 76 million units in 2019. More than 84 percent of sales of cellular-embedded
tablet (basic and utility ultramobile) sales are from consumers.
In contrast with premium ultramobiles, more than 62 percent
of cellular-embedded tablets are from emerging markets. According to a Gartner
user survey in 2014, only 25 percent of tablets in the U.S. and 33
percent in Germany are cellular-embedded. However, the percentage of cellular
tablets is more than 52 percent in India and 49 percent in Brazil.
Users in emerging markets rely on tablets not only for data
but also for voice over Internet Protocol (VoIP) calls. Tablets are the primary
Internet devices for social, information and entertainment. However, the
fixed-broadband services’ penetration rate is only 6 percent for households in
India and the best way to get on the Internet is through cellular-embedded
devices.
Mobile Hot Spot Devices
Cellular-embedded mobile hot spot devices are My Wi-Fi hot
spot devices and USB dongles with built-in 2G/3G/4G modems or through removable
2G/3G/4G SIM cards. The total mobile hot spot
devices number is expected to grow from 54 million to 70 million from 2014
through 2019. Demand for USB modem-type hot spot devices is decreasing as they
are less flexible than a wireless mobile hot spot.
With the increasing number of devices from
notebooks to ultramobiles, some users do not want to pay for different data
plans, or data sharing plans. One alternative is going through tethering from
smartphones, but some carriers restrict this and it can be expensive. The other
alternative is to have a mobile hot spot to support all the connectivity needs.
Japan is the market with the highest demand for mobile hot spot-type devices,
with around 5 million units in 2014, with that number expected to grow to 8.7 million
in 2019. The demand for mobile hot spots is strong in Japan due to a relatively
expensive data plan and a less-flexible data package.
More information is available to Gartner clients in the
report “Forecast
Analysis: Cellular-Embedded Notebooks, Ultramobiles and Mobile Hot Spot
Devices, Worldwide, 2014-2019.”
