TROY General Motors commercial vehicle business, when combined with OnStar’s expertise in hardware integration and services delivery at the consumer level, will make OnStar among the best positioned to address the sweet spot in the commercial telematics market: the sub-Class 8 trucks and vans that make up the bulk of commercial fleets, a new study contends.
According To Frank Viquez, Director of Automotive Research for ABI Research, the technology is now at a level and a price point where GM can reach out to this huge commercial market. GM could include OnStar in OEM vehicles and layer specialized services to address unique market segments. The ABI Research analysis suggests that a commercial fleet-oriented offering would not be difficult for OnStar, since the infrastructure, billing systems, content/services partnerships, customer base and calling centers are already in place.
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