DETROIT – The Pure Michigan campaign recently quietly posted a video on its YouTube page touting downtown Detroit, with another accompanying it in the Cleveland, Cincinnati, Columbus and Southern Ontario markets, the Michigan Economic Development Corporation confirmed on Wednesday.
One of the ads, “First Time Feeling,” begins with a shot of group of rowers paddling down the Detroit River under the bridge to Belle Isle and continues on to highlight the Detroit Institute of Arts, the Detroit Opera House, Eastern Market, the Detroit River Princess boat, the city skyline, Campus Martius, and ends with a shot of actors dressed as Detroit Tigers players running onto the field at Comerica Park (the names on the back of the look-alike jerseys are not actual Tigers players).
“The ‘Tigers’ in the commercial are actors, and we received permission from both the team and the MLB to use the Old English D,” said Michelle Begnoche, spokesperson for the MEDC.
The ad uses a blend of previous and new footage shot earlier in the spring, though the Comerica shot is not part of new footage, Begnoche said.
While “First Time Feeling” is specific to downtown Detroit, the other ad, “Another World,” published on YouTube in late July, highlights the greater Detroit area.
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