SOUTHFIELD – R. L. Polk & Co. on Tuesday launched
Polk’s On-Line Media Reports-a new tool providing on-line access to
interactive reports to provide automotive industry insight to media
companies so they can better consult with automotive advertising buyers.
The information in these reports helps media personnel quickly
understand automotive buying trends, market share and identifies
opportunities for making smarter advertising recommendations to their
automotive customers.
“Our customers asked for a simpler, more efficient means to work with
our data. This new tool is the direct result of their requests,” said
Audrey Takacs, Polk vice president of Strategic Markets. “These reports arm
media sales or research organizations with critical automotive information
to create stronger presentations and present a more consultative image with
advertising buyers.”
Polk’s On-Line Media Reports are just one of many offerings aimed at
helping media companies increase their sales. For more information, click on USA.Polk.Com
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