LOS ANGELES – Roddenberry
Entertainment, the name behind Star Trek, announced this week a new partnership
with Immersive Media, the company behind Google’s Street View, to launch Roddenberry
360 degrees to be used on original content as well as outside projects.
Roddenberry 360 degrees
engages proprietary technology to produce groundbreaking entertainment incorporating
360 degrees of viewing possibility.
White Room: 02B3, one of the first
ever narrative films to utilize 360 degrees technology in this way, will be the
initial entertainment offering to originate from the Roddenberry 360 degrees
endeavor. The film is created, shot, produced and distributed specifically for
360 degreesviewing and takes full advantage of mobile formats, providing
content for the growing mobile and online audiences. The technology offers an
expanded and tremendously immersive viewing experience, allowing the viewer to
actually rotate their perspective 360 degrees around the film without breaking
the viewing quality or interrupting the storytelling.
Beginning August 3, users of
360 degrees technology, including iOS and Android mobile devices, as well as
Google Cardboard, can download White Room: 02B3 via its signature app, which
includes the film short in traditional and 360 degrees viewing formats, along
with a number of special feature extras. The app will be available for only $2.99
via iTunes and the Apple App Store, the Google Play Store, and the Samsung
Galaxy Apps store. Plus, a special 360 degrees trailer of White Room: 02B3 will
be made available on the Samsung Galaxy Gear VR and Oculus Rift, with the full
film to come at a later date.
A special 360 degrees trailer
can be viewed on a mobile device through the following link (www.whiteroom02B3.com/trailer).
As the signature app has not yet been released, the free im360 Androidor iOS app
must be downloaded to view.
White Room: 02B3 is the story
of six strangers who suddenly awaken in a white room and eventually find out
that they are unwilling participants in an experiment that could change the
face of humanity forever. The film,
which has already won film festival awards both domestically and
internationally, stars a variety of genre recognizable talent including Breckin
Meyer, Tamlyn Tomita, David Blue, Rachel True and Doug Jones, as well as
Internet icons Tony Janning and Milynn Sarley.
