SAN

FRANCISCO – This year, Mousetrap Mobile, a member of the Mobile Technology

Association of Michigan, has partnered with Signal360 to showcase beacon

technology to attendees at the Association of Luxury Suite Directors meeting in

San Francisc

“Mousetrap

Mobile is excited to launch beacons as part of our industry leading conference

and event apps,” says Gregory Nasto, president of Royal Oak-based

Mousetrap Mobile.

As Apple continues to evolve the iBeacon protocol,

implementers of the technology such as the conference attendees have a unique

opportunity to both leverage and benefit from new proximity technologies in an

emerging market to drive real ROI, as well as help shape user response and

behavior around the tech, and in turn, how it grows. Mousetrap Mobile has always

been on the forefront of mobile technology, beacons will add new revenue

opportunities for conference and event managers with their ability to enhance

sponsor exposure and improve the guest experience.

“Is there a

more important component of the fan experience these days than the use of

Mobile devices?” sys Bill Dorsey, Chairman and Founder of ALSD. “Can you imagine

what the world would be like these days without social media?Now, Mobile devices and the technology incorporating in them are taking the

venue experience to an altogether different level. We are excited to have

Signal360 and Mousetrap Mobile showcasing this Beacon and GeoFencing technology

at this year’s 25th ALSD conference.”

The Golden

State Warriors, who recently won the 2015 NBA Championship, have seen

significant ROI across a number of use cases thanks to Signal360’s technology

and platform. In addition to involving 7 of their corporate sponsors to drive

varied beacon-based offers at games, they recouped their Signal360 platform

costs halfway through the season solely through a ‘seat-upgrade’ use case,

pinging fans at home games at the top of escalators asking if they would like

to upgrade their seats. With the end of the season, updated and impressive ROI

metrics are soon to be released that serve as a validator of the technology not

just for Sports, but for Retail as well.

For example,

the average transaction value with a beacon delivered offer in Oracle Arena’s

team store is 108 percent higher than value of a transaction without a beacon

offer in the shopping basket. Signal360 has partnered with a number of

professional sports teams across leagues ranging from the NHL to the NBA and

with that will be able to power a variety of use cases in their upcoming

seasons, including in their arenas’ Suite and Club areas. Powering the success

of this application, Signal360 employs the use of iBeacon, as a certified Apple

iBeacon partner, Bluetooth Smart for Android, and in conjunction, its

proprietary and patented Sonic Audio technology to engage with smart-devices that

may not have a Bluetooth 4.0 capability and/or have their Bluetooth turned on,

ensuring that the maximum number of attendees are able to engage in the

experience.

Proximity marketing and the use of beacons to

deliver content has been growing in popularity from awareness in the news with

several high profile announcements.

“The ALSD app was integrated and deployed with our

system in an hour. The proximity marketing industry is heating up with lots of

announcements of pending deals – Signal360 is the only company in production at

scale because we understand what being enterprise-ready means and collaborate

with strong partners like Mousetrap,” says Alex Bell, CEO and Founder of

Signal360.