MIDLAND – Startup
companies will showcase new automobile technology during an Auto Tech Forum
hosted by MidMichigan Innovation Center at the Midland Holiday Inn, June 24.
Participating
businesses will discuss breakthroughs for energy efficiency in vehicles, such
as battery electrode technology and lighter-weight materials, as well as other
innovations like “touch recognition” software for on-board screens.
Entrepreneurs
and investors are welcome to attend to watch the presentations, network and
enjoy refreshments. There is no cost, but registration is required.
The Auto
Tech Forum is the next in a series of forums MMIC hosts each year for various
industries. MMIC, a Midland-based nonprofit that supports the growth of budding
technology businesses, held a well-attended forum for healthcare startups
earlier this year at the same location.
“Our Tech
Forums are a popular way for companies to get more exposure for their
fascinating innovations and to interact with people who are interested, laying
a foundation for relationships that could help them grow,” said MMIC CEO
Kenneth Kousky. “The Auto Tech Forum is particularly timely, as automakers push
to build vehicles that are more fuel efficient, safer and more convenient for motorists.
The products presented here will address some of these key areas – it should be
an intriguing look at cutting-edge technology that could soon be commonly
used.”
The Auto
Tech Forum will run from 4:30-9 p.m. at the Holiday Inn, 810 Cinema Drive,
Midland.
Registration
and a list of participating startups are available at www.mmic.us.





