ANN ARBOR ? In the 1960s, the chant among hippies was “power to the people.” At the University of Michigan, the new mantra this week is power to the professors in a new funding initiative, called Mcubed, that aims to put $15 million into U-M projects starting this fall.

MCubed puts university professors in charge of divvying research dollars in a pure form of peer review. To qualify, three researchers from different disciplines just need to come up with an idea and agree to work together.

?The world has changed and yet higher education?s funding model is the same. With the speed at which people communicate and share information today, we see an opportunity to do things in a very different way. This is a totally new model that could turn things upside down,? said Mark Burns, professor and chair of chemical engineering. Burns spearheaded this effort along with professors Alec Gallimore and Thomas Zurbuchen, both associate deans in the College of Engineering.

Beginning this fall, departments, schools and colleges will allot a $20,000 token to each participating faculty member. Once three researchers decide to ?cube,? they register the project online on a first-come, first served basis. They immediately receive $60,000 to hire one graduate student, undergraduate student, or postdoctoral researcher, and work can begin.

Projects can grow, cube by cube. If 30 faculty members coalesce around one idea, for example, they could open a new large-scale research center with 10 funded positions overnight.

MCubed, a two-year pilot itself, aims to fund pilot studies that could eventually lead to larger traditional grants. It will give researchers new opportunities to follow their instincts, program designers say.

?In the traditional system, faculty are often forced to do research based on what will get funded, as opposed to what?s the best idea or what is most important for society,? Burns said. ?Today those decisions are being made by external parties, and not by the best scientists in the world. MCubed will change that.?

U-M is home to 95 top-ranked programs, including its Medical School, College of Engineering, Ross School of Business and Law School.

?This program leverages the broad excellence of the University of Michigan. It unleashes some of the most brilliant minds in the world to pursue their most innovative ideas. You can think of it as smart crowdsourcing,? said U-M Provost Phil Hanlon.

The provost?s office has committed $5 million toward MCubed. Schools, colleges, and investigators must match that 2 to 1, making MCubed a $15 million program. A total of 250 projects will be funded in this pilot phase. Funded projects will present findings next year at an innovation showcase symposium.

?This is about making it big,? said Thomas Zurbuchen, associate dean of entrepreneurial programs at the College of Engineering. ?And sometimes that will mean failing big. It?s about swinging for the fence, and we want to send the message that it?s OK to miss.?

A website where researchers can post and browse project ideas will launch this summer.

“I can’t wait to see the ideas that spring from this exciting initiative,” said U-M President Mary Sue Coleman. “MCubed will give researchers new freedom and funding to act on their inspirations.”

MCubed is the first program of U-M?s Third Century Initiative, a $50 million, five-year plan to develop innovative, multidisciplinary teaching and scholarship.

More information will be available for participants in the coming weeks. For now, participants can talk to collaborators and generate ideas for projects. In the summer, participants will be able to enter them into the website in preparation for cubing in the fall.

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