LANSING – The Michigan Strategic Fund approved a $375,000 Michigan Business Development Program incentive for Vectorform to expand its headquarters in Royal Oak, a project that will generate approximately $2.24 million in new private investment and add up to 75 new jobs, the Michigan Economic Development Corp. announced.

?Vectorform is a leading software design firm and its commitment to Michigan will bring additional good-paying jobs here for years to come,? said MEDC President and CEO Michael A. Finney. ?Vectorform?s decision to expand in Michigan demonstrates our state?s strong advantages as a great place to do business.?

Vectorform is a global design and technology firm specializing in emerging digital experiences for the world?s leading brands. The company has experienced rapid growth and plans to expand in the former Barnes and Noble building in Royal Oak.

?As we continue our rapid expansion, our leading plan is to keep our global headquarters in Royal Oak, Michigan by moving our facility into the downtown area,? said Vectorform co-founder and CEO Jason Vazzano. ?Our goal is to build a world-class facility that provides a revolutionary work environment and attract top talent prospects from around the world.?

Vectorform will add 75 new jobs related to custom digital design and development services and invest $2.24 million for the expansion. As a result, the company has been awarded a $375,000 Michigan Business Development Program incentive. The City of Royal Oak plans to offer support to the project in the form of public parking permits issued to the company?s employees.