DETROIT – Technology is playing a bigger role than ever in the car-buying experience, whether it’s the technology on the car making it safer or easier to drive or the technology used to determine what vehicle is best for the buyer.
In today’s highly connected lifestyle, new vehicles are laden with more and more safety and convenience features. However, according to a new study from Jumpstart Automotive Group, many of those digital mavens rate state-of-the-art technology and infotainment as “nice-to-have” feature versus a “must have.”
This may be because the bar is higher. Consumers’ expectations are much more advanced today—they expect their vehicle to be an extension of their connected live, the study notes. This is especially true of Bluetooth, which many list as a favorite technology that they would be unwilling to give up.
The top five influencers when it comes to leasing or buying a new vehicle are quality and reliability (34 percent), gas mileage (29 percent), price point (28 percent), brand reputation (25 percent) and safety (19 percent). However, that changes depending upon which age group is doing the buying.
This story was written by by Michael Strong of the Detroit Bureau.
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