Guest Columns

Why A123 Failed

GRAND RAPIDS - A123 announced it is filing for Chapter 11 bankruptcy. The once highly-trumpeted manufacturer of lithium ion batteries will sell its automotive business to Johnson Controls. Why did this venture fail? Life can be complicated and there may be a host of reasons. But it?s now obvious that the market is not there.

By |2012-10-19T00:00:00-04:00October 19th, 2012|Archive, Guest Columns|

State Business Group Urges Michigan House To Fund Health Care Exchange

WARREN - The Michigan Business and Professional Association and its sister organization the Michigan Food and Beverage Association are calling on the State House of Representatives to appropriate the $9.8 million federal planning grant that is critical to laying the groundwork for a health care exchange under the Patient Protection and Affordable Care Act of

By |2012-09-06T00:00:00-04:00September 6th, 2012|Archive, Guest Columns|

Inspire Michigan Politician Meet And Greet June 6 In Ann Arbor

ANN ARBOR - At some point or another, every entrepreneur has had to choose between short term performance and long term investment. Maintaining the appropriate balance between the two can be incredibly difficult, but it is also imperative to building a healthy business. Similarly, every community has to make the same choices. Investing in infrastructure-

By |2012-05-31T00:00:00-04:00May 31st, 2012|Archive, Guest Columns|

Social Media Impact Undervalued By Nearly 100 Percent: Adobe

SAN FRANCISCO - The use of last-click attribution, the most common attribution model used by marketers, may cause marketers to undervalue social media's website impact by up to 94 percent, the Adobe Digital Index report contends. The report provides marketing, e-commerce and retail executives with critical digital marketing insights. The study evaluated how marketers measure

By |2012-03-28T00:00:00-04:00March 28th, 2012|Archive, Guest Columns|

Consolidation May Hurt SBA Mission

GRAND RAPIDS - The federal government should pursue strategies to eliminate duplication and waste among its agencies. However, the proposal to combine the U.S. Small Business Administration with five other agencies will not achieve this objective and will harm the government's efforts to assist small businesses. President Obama proposed last month to consolidate six federal

By |2012-02-17T00:00:00-05:00February 17th, 2012|Archive, Guest Columns|

Report: Online Lead Capabilities Produces Four Times Business Growth

RESTON, Va. - A new report from Hinge, which provides branding and marketing for professional services, has announced companies generating 40 percent of their leads online grew four times faster than businesses without online lead capabilities. Surveying companies with an average of $54 million in revenue and over 300 employees, the study titled "Online Marketing

By |2011-12-01T00:00:00-05:00December 1st, 2011|Archive, Guest Columns|

Moroun’s Money Writes Sad Tale For State

ANN ARBOR - You might not think finger-pointing could make a sound of its own, but it does. High, thin and very penetrating. And it could be heard all over Lansing after last week?s vote in the Senate Economic Development Committee sunk ? at least temporarily ? the much-debated project to build another bridge connecting

By |2011-10-25T00:00:00-04:00October 25th, 2011|Archive, Guest Columns|