Guest Columns

Maximize Web Site Power By Attracting Narrowcast Visitor

TROY - The most effective Internet marketing methods in use today focus on attracting the ?Narrowcast Visitor? to your website - the person who uses the Internet to proactively seek out providers of a specific product or service to satisfy their needs. Essentially these visitors represent people who are raising their hands and saying, ?I

By |2004-11-26T00:00:00-05:00November 26th, 2004|Archive, Guest Columns|

Electronic Data Must Be Maintained In Case Of A Law Suit

ANN ARBOR - Litigation, at least in the United States, is a fact of life for all corporations. So it?s important to know that electronic data held at companies must be preserved for litigation, a company has clear instructions on how to proceed with its electronic data to comply with discovery, lawyers continually monitor efforts

By |2004-11-11T00:00:00-05:00November 11th, 2004|Archive, Guest Columns|

New Overtime Pay Exemption Rules Require Internal Pay Audits, Some Impact On IT Professionals

DETROIT - On August 23rd new federal rules went into effect controlling whether executives, professional and administrative employees can be exempt from being paid overtime. Replacing rules which were basically unchanged for 50 years, the new rules are a better reflection of todays world and also designed to lessen the likelihood that employers will be

By |2004-08-23T00:00:00-04:00August 23rd, 2004|Archive, Guest Columns|

Identity Theft On The Rise eBay Users At Risk

LIVONIA - In todays advanced technology, robbing banks and picking pockets is becoming a thing of the past. Todays thieves can liquidate bank accounts and purchase goods in someone elses name - and purchase eBay auction items in your name as well. How? You unwittingly provide them with your personal information. In July, I received

By |2004-07-30T00:00:00-04:00July 30th, 2004|Archive, Guest Columns|

Small Businesses Going Global With Help From U.S. Commercial Service

PONTIAC Michigan companies have long recognized the importance of exportingselling more than $33 billion worth of goods and services to about 200 worldwide destinations last year alone. And the U.S. Commercial Service last year facilitated more than $1 billion of those export sales for Michigan companies. Bit more than 13,000 Michigan small and medium-sized companies

By |2004-07-19T00:00:00-04:00July 19th, 2004|Archive, Guest Columns|

Logging And Archiving: Where Storage, Security Intersect

SOUTHFIELD - When IT managers consider logging and archiving, they are faced with a dilemma: Keep enough data, and audit and regulatory needs are met, business continuity is maintained, and recovery after disaster goes off smoothly. Keep too much data, though, and the cost associated with storing that data and the resources needed to maintain

By |2004-07-09T00:00:00-04:00July 9th, 2004|Archive, Guest Columns|

Attracting Narrowcast Visitors Goal Of Successful Web Sites

TROY - The most effective Internet marketing methods in use today focus on attracting the Narrowcast Visitor to your website - the person who uses the Internet to proactively seek out providers of a specific product or service to satisfy their particular needs. Essentially these visitors represent people who are raising their hands and saying,

By |2004-06-14T00:00:00-04:00June 14th, 2004|Archive, Guest Columns|