Guest Columns

Buy versus Build

Technology solutions offer significant promises in terms of process improvements and cost savings as long as you dont try to do it yourself, writes Chris Moritz, CEO of SupplySolution. Some 77 percent of Tier-1 automotive suppliers are looking to consolidate their supply base over the next few years. As this consolidation takes place, the suppliers

By |2002-05-02T00:00:00-04:00May 2nd, 2002|Archive, Guest Columns|

Banking Goes High-Tech

FLINT Reviewing savings accounts and Visa statements online may not be the latest technology on the Web, but its just a small example of how credit unions, banks and other financial institutions are going high-tech, writes Nancy Goodwin, Marketing Director, SECURITY Federal Credit Union. Case in point: SECURITY Federal Credit Union. As one of the

By |2002-04-25T00:00:00-04:00April 25th, 2002|Archive, Guest Columns|

From Message To Money

Airfoil Public Relations has written a white paper called, "Measuring the effectiveness of public relation communications (and ROI) in achieving short-term marketing and business outcome." The summary follows. If youre interested in reading the white paper, email Lisa Vallee-Smith at [email protected]. For the marketing executive, determining the true impact of public relations efforts (and subsequent

By |2002-04-20T00:00:00-04:00April 20th, 2002|Archive, Guest Columns|

Chance-to-Win Drives Immediate Marketing Results

The world of online marketing is changing rapidly, writes Bob Marsh Jr., marketing and sales director for ePrize. Although we certainly see a lot of the same stuff out there banners, emails, spam everyone is learning a little more and getting smarter about how it is implemented. One area of particular success online is an

By |2002-04-14T00:00:00-04:00April 14th, 2002|Archive, Guest Columns|

Vehicle Crash Testing by Computer Is a Smash Hit

For the most part, vehicle safety testing is not a pretty business, writes Prakash Krish Krishnaswamy, co-founder, president and CEO of EASi. It involves smashing fenders, grilles, engines, belts, pulleys, steering wheels, instrument panels, airbags, seat backs and test dummies to see how they would hold up in a violent encounter with a road monster.

By |2002-03-18T00:00:00-05:00March 18th, 2002|Archive, Guest Columns|

Michigan Technology Shines Brightly In Great Lakes Venture Quest Contest

Why are Great Lakes Venture Quest organizers planning a gala event April 8? writes Cindy Orlandi of Eiler Communications, an in-kind sponsor of the annual business plan writing contest. "It was a little bit like the Oscars," the 2001 winner of the MIT $50K Entrepreneurial Competition Sudhir Borgonha of Angstrom Medica team told Amy Collins

By |2002-02-10T00:00:00-05:00February 10th, 2002|Archive, Guest Columns|

A Site For Sore Eyes

Grandma, what big eyes you have! Thanks, but I still cant read this Web page. Just how many people over the age of 65 are using the Internet? Asks Sandra K. Reminga Executive Director for the Area Agency on Aging 1-B. More than you would think. According to the Pew Internet and American Life Project

By |2002-01-24T00:00:00-05:00January 24th, 2002|Archive, Guest Columns|

Auto Most Sophisticated Mass-Produced Electronic Device

KOHALA COAST, HAWAII The automobile is the most sophisticated mass-produced electronic device in the world, J.T. Battenberg III, Delphi Automotive Systems CEO, will tell attendees of the 2001 International Trade Partners Conference. The International Trade Partners Conference has become one of the most important and productive events of the semiconductor industry, attended by leading American,

By |2001-11-12T00:00:00-05:00November 12th, 2001|Archive, Guest Columns|

3G – Bigger, Better, Faster Wireless Experience

Remember when the only way to have a telephone conversation was to be plugged into a wall, writes Tony Lent, Area Vice President, PCS Great Lakes Area. It isnt too difficult just take a peek at your Internet connection right now. Cable modem? Phone cord? Youre plugged in. Currently the only way to receive dynamic

By |2001-10-18T00:00:00-04:00October 18th, 2001|Archive, Guest Columns|

GM Applauds NASCAR Mandating HANS Device

On behalf of General Motors, I would like to applaud NASCAR for its decision to mandate head and neck restraints in its three national touring series, writes Herb Fishel, Executive Director, GM Racing. Having tested head and neck restraints such as the HANS and the Hutchens devices, GM remains committed to the belief that these

By |2001-10-17T00:00:00-04:00October 17th, 2001|Archive, Guest Columns|