Guest Columns

Social Distortion: Are Social-Media Platforms Effective for Media Relations?

NEW YORK - It’s never been easier to communicate with anyone on the planet. It’s never been harder to choose the right way to do it. We have a growing number of avenues of global communication at our disposal and many of them are free. Take your pick between the major social networks, several mobile-messaging

By |2017-10-31T19:43:25-04:00October 31st, 2017|Guest Columns|

Gain Customer Loyalty By Minimizing Downtime

ROCHESTER HILLS - Whether it's the result of using obsolete technology like legacy systems, or evolving threats of new technology, today's customer doesn't want to hear things like: “The system is down, please try again later. Sorry for the inconvenience.” “I don't have access to that data, can I call you back later?” Customer satisfaction

By |2017-10-27T10:50:44-04:00October 27th, 2017|Guest Columns|

CloudTech1 Offers Free IT Network Assessment, Free Month Of CloudCare1

ROCHESTER HILLS - CloudTech1 is offering a very compelling incentive to the Michigan business community as a way to introduce itself as your next Managed IT Service provider - a FREE network assessment, a FREE security assessment, and a FREE month of its CloudCare1 Managed IT Services - incentives worth thousands of dollars. There is

By |2017-10-12T11:51:17-04:00October 12th, 2017|Guest Columns|

Are New Technology Risks Diluting Your Profits?

ROCHESTER HILLS - Decisions made five years ago related to technology and its associated risks no longer apply today. The question is no longer can you afford IT support, but rather can you afford the damaging consequences of downtime, data loss, or viruses and hacking attempts. All of these tragedies can occur and hurt your

By |2017-10-09T06:46:26-04:00October 9th, 2017|Guest Columns|

After Equifax Breach: Hurricanes Overshadow Massive Cybersecurity Story

GRAND LEDGE - As all eyes turned toward the Caribbean and Florida this week in essential preparation for Hurricane Irma, Equifax announced a different kind of unprecedented ‘incident’ that could significantly impact half of the U.S. population. Here’s what you need to know and how to respond to protect your identity and your family. Just

By |2017-09-18T09:18:59-04:00September 18th, 2017|Cyber Defense, Guest Columns|

Directed-Buy Relationship: An Arranged Marriage That Demands Close Attention For Auto Suppliers

SOUTHFIELD - The auto industry is rapidly changing in Detroit, Tokyo, and markets around the world where EVs and autonomous vehicles are dominating the conversation. A large part of that conversation is being driven by the Silicon Valley tech industry where automotive isn't simply changing – it’s emerging, and emerging with a wallop. One of

By |2017-09-14T14:34:21-04:00September 14th, 2017|Guest Columns|

Why the Cloud Is a Priority for Small and Medium Sized Businesses

  ROCHESTER HILLS - SMBs that migrate to the cloud save money since they're choosing an alternative to purchasing overpriced soon-to-be-obsolete on-site hardware. Since most cloud services are priced on a subscription-based model, the cloud gives SMBs the flexibility to add or decrease storage as needed without tying them into a long-term contract. This means

By |2017-08-26T02:59:17-04:00August 26th, 2017|Guest Columns|

Geofencing – Recruiting’s New Golden Technique?

GRAND RAPIDS - Given the continuing advances in technology, it is not surprising that companies are using new ways to target potential employees. One of these ways is “geofencing.” Recruiters are now borrowing this technique, which has been honed by digital marketers and social media platforms to get advertising, marketing and brand messages to hyper-focused

By |2017-08-10T10:31:03-04:00August 10th, 2017|Guest Columns|

AndCan Index: Demand For US Legal Cannabis Products Up 2 Percent In May

EAST LANSING - The demand for legal cannabis products in the United States increased by 2 percent in May, the largest on record following a monthly decline, according to the monthly AndCan Index, which closely monitors demand across every U.S. state. “After a surprising, albeit slight, decline in April, the demand for cannabis products increased

By |2017-08-04T14:46:00-04:00August 4th, 2017|Guest Columns|

Is A Fear Of New Technology Holding Your Business Back?

ROCHESTER HILLS - According to RightScale, a Cloud Management Trends blog, cloud adoption has grown by 18 percent every year since 2012. Now, more than 77 percent of private users, and more than 40 percent of small to medium sized business owners are moving to the cloud. Truth is, the cloud has the potential to

By |2017-08-03T20:17:19-04:00August 3rd, 2017|Cyber Defense, Guest Columns|