HOLLAND —Lakeshore Advantage is launching a new wave of SURGE-powered entrepreneurial programs designed to fuel startup momentum and scale innovation across Allegan and Ottawa Counties. These expanded offerings will connect local founders to expert guidance, startup capital, and growth strategies—marking a major step forward for the region’s innovation ecosystem.

New offerings are fueled by a Trusted Connector Grant from the Michigan Economic Development Corporation (MEDC). Lakeshore Advantage was awarded $300,000 over the next two years to expand its support for non-technical founders, provide funding for member-led events and product launches, and bring subject matter expert entrepreneurs-in-residence into the region.

 

“These new programs reflect what our startup community needs most—capital access, experienced mentors, and a clear roadmap to scale,” said Nora Vandenbrink, Director of SURGE Partnerships. “By partnering with expert venture studios and founders, we’re creating the kind of ecosystem where breakthrough companies can thrive right here in West Michigan.”

Two new SURGE accelerator tracks will equip early-stage companies with the tools to attract customers and capital:

  • Customer Funded Startup Accelerator, led by Centered Venture Studio, helps founders validate their ideas, build early traction with customers, and get to market quickly. Centered Venture Studio’s Customer Funded Startup Accelerator begins September 10. Visit centered.team/accelerator.html to learn more about this program.
  • Capital Readiness Accelerator, in collaboration with A:LAB, will launch in February 2026 and guide founders in building pathways to revenue, both through selling ownership stakes and through alternative funding sources, such as grants, loans, strategic partnerships and crowdfunding. Visit alabinnovations.com/accelerator-interest to get in touch and learn more.
  • “If you’ve got a big idea and early momentum, we’ll help you get your next 100 customers,” said Bryce Kaiser, founder of Centered Venture Studio. “This program is for founders who are ready to grow fast and make real progress.”

Entrepreneurs looking to grow their startups are encouraged to visit lakeshoreadvantage.com/surge and follow along for more SURGE events, programs, and application deadlines.

About Lakeshore Advantage: 

Lakeshore Advantage is the economic development organization serving Allegan and Ottawa Counties in West Michigan. Since 2003, it has supported the growth of primary employers—ranging from startups to global corporations—by solving economic challenges and fostering long-term regional prosperity. Last year, Lakeshore Advantage facilitated $243.9 million in private sector investments, helped businesses secure $44.7 million in support funds, and helped create or retain over 550 jobs.

Learn more at www.lakeshoreadvantage.com.