DETROIT – The Detroit Auto Show and Shinola announced a new partnership, bringing together two iconic Detroit brands. Shinola’s new Canfield Speedway Lap 06 clock face will countdown the days, hours, minutes and seconds to the start of the highly anticipated Detroit Auto Show on NAIAS.com. The Detroit Auto Show runs from Sept. 13 – 24 at Huntington Place in Detroit.
Built in Detroit, Shinola will debut its new Canfield Speedway Lap 06 timepiece at the Detroit Auto Show Charity Preview, a signature fundraising gala for children’s charities, on September 15 at Huntington Place. There will be exciting elements involving the Lap 06 at Charity Preview, as well as opportunities with Shinola Hotel.
“We started a watch factory in Detroit 10 years ago because this city knows how to make things,” said Awenate Cobbina, CEO of Shinola. “The Detroit Auto Show celebrates that same grit and know-how; we are proud to partner with this historic and exciting event this year. We will provide a sneak peek of the new Canfield Speedway Lap 06 at the Charity Preview to benefit their children’s charities.”
“We are thrilled to be partnering with Shinola, an iconic Detroit brand that brings an exciting energy to the Detroit Auto Show,” said Detroit Auto Show Chairman Thad Szott.
The Canfield Speedway collection debuted in 2021 as a testament to racing’s “golden era” in the 50s and 60s. This automatic chronograph features a vintage racing-inspired tachymeter that measures the speed of a vehicle over the distance traveled. The Canfield Speedway Lap 06 timepiece comes with a 44mm brushed stainless steel case and a perforated leather strap.
Every Shinola watch is handcrafted with Swiss and imported parts by artisans working in the historic Argonaut building in midtown Detroit. Celebrating a decade in business, Shinola now employs about 400 people, operates 21 retail locations in the U.S., and partners with several American companies to create a line of products intended to last for generations. To date, there have been more than 1.2 million Shinola watches built in Detroit.
The Detroit Auto Show returns this year with a new Powering Michigan EV Experience indoor track that will feature a wide range of EV vehicles. The show also includes a first-time, two-day Mobility Global Forum that will spotlight leading voices in the mobility space, including top officials from industry and government. AutoMobili-D, the show’s technology showcase, presented by the Michigan Economic Development Corporation and the Office of Future Mobility and Electrification, will feature startups, technology companies and leading universities.
Media registration is now open at naias.com/media. Public Show, Technology Days and Charity Preview tickets are on sale now at naias.com/buy-tickets. Entertainment for the black-tie gala will be announced soon.
Visit naias.com for the most up-to-date show details, including press conference schedules, show times, ticket prices, hotel information, entertainment updates and what not to miss at the show.
