SAN FRANCISCO – Analysis of the global top ten battery electric car model sales and their average selling price indicates that Tesla could doubles its Model 3 sales by cutting China prices from $32k to $27.7K. This matches Ark Invest analysis of battery electric addressable market and price sensitivity.

The Tesla Model Y is on track for 1.2 million in sales in 2023.

Substantial refreshes of the Model 3, Model S, and Model X could see all of them ramp to double in sales for 2024. This could also be a roadmap to making a refreshed Model Y in 2024. Tesla can take down a line or add new manufacturing in a new line and then have a rolling wave of upgrades.

The Tesla Model S and Model X dropping prices $10,000 on a shorter range starting version by seems to double the market for those vehicles as well.

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