SAN FRANCISCO – The cannabis industry is rolling out the red carpet for actress-turned-wellness guru Gwyneth Paltrow, who is quietly “dominating” California’s market alongside other stars after backing an increasingly popular THC-infused sparkling water brand.

Cann sells cannabis-infused sparkling waters in a number of unique flavors including blood orange cardamom – a favorite with nearly 160 reviews on the official website – as well as lemon lavender, grapefruit rosemary, and pineapple jalapeno, RadarOnline.com has learned.

Each serving of the bubbly beverage contains as little as 2 milligrams of THC and 4 mg of CBD.

Cann also offers Hi Boys, which are recommended for anyone who wants a higher buzz as well as Roadies, which are smaller “liquid packets – aka Cann minus the can.”

Entrepreneur Luke Anderson, who co-founded Cann alongside Jake Bullock, had convinced the Iron Man star to be part of his $5 million seed round after she had previously declined to invest in the brand, following which she gave her endorsement. Paltrow was the largest celebrity investor in 2020.

The growing brand also has investment capital from actress Rebel Wilson, Ruby Rose, and former NBA player Baron Davis.

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