IBM Study Consumers Still Want Cars But Maybe Not Own Them

DETROIT – When it comes to cars, Americans are increasingly like they are with movies and music. They want a car on demand — but not necessarily ownership, according to a new consumer study released by IBM in conjunction with the North American International Auto Show.

For the second part of its “Auto 2025” series, IBM interviewed more than 16,000 consumers around the world to determine how they expect to use vehicles in the next ten years. “A New Relationship – People and Cars,” developed by the IBM Institute for Business Value, reports that consumers show strong interest in vehicles that can learn, heal, drive and socialize. These capabilities include autonomous, self-driving cars, vehicles that can be fixed without human intervention and the implementation of cognitive computing to learn and assimilate to the driver’s behaviors, the vehicle itself and the surrounding environment.

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