Customer education is more important than ever. Most customers say they would pay more for a product if they received better service and education. So, how can you ensure your customers get the best possible experience with your product? By investing in product education! This blog post will explore five ways to invest in product education to get happy customers. There are plenty of options, from online courses to in-person events and beyond. So, read on to learn more about how you can get started! 

What Is Product Education?

Product education is training customers about a new product or service before or after purchase. Product education aims to help customers understand and use the product or service in the most effective way possible. By investing in product education, companies can ensure that their customers get the most out of their purchases and are satisfied with the product or service.

Why Invest In Product Education?

There are many reasons to invest in product education for your customers. By doing so, you will ensure that they understand and can use your product properly and remain satisfied and happy with their purchase. Here are some of the benefits of investing in product education:

  • Improved Customer Satisfaction and Loyalty: When customers feel like they understand your product and can use it effectively, they are much more likely to be satisfied with their purchase. They are also more likely to become loyal, repeat customers.
  • Fewer Support Calls and Returns: If customers know how to use your product properly, they will be less likely to need support or have to return it. This saves you time and money in customer service and returns processing.
  • Increased Sales: Customers who feel confident using your product are more likely to make additional purchases and recommend your products to others.
  • Reduced Costs: By investing in product education, you can save money in the long run by avoiding the costs associated with poor customer satisfaction, returns, and support calls.

Overall, investing in product education is a wise decision that can pay off in many ways for you and your customers. It ensures that customers remain satisfied with their purchases, reduces the need for customer support, increases sales, and saves money in the long run.

3 Unique Product Education Techniques That Use Your Company’s LMS

If you want your customers to be happy, you need to invest in product education. Many unique product education techniques use your company’s LMS to keep customers informed and engaged.

Using an LMS like 360Learning for product education allows you to track customer progress and ensure they understand the material with its unique collaborative learning capabilities. 

With the help of product training practices and many other 360Learning features, you can also offer quizzes and other assessments to gauge comprehension. Additionally, using an LMS allows you to offer different types of content, such as videos, infographics, and articles, which can make the learning process more engaging.

Some specific ways you can use your LMS for product education include:

  • Onboarding new customers: Use your LMS to create a course or series introducing new customers to your products and their work. Ensure to include information on key features and benefits and how to use your products in real-world scenarios.
  • Updating existing customers on new features: If you release new features or updates for your products, make sure existing customers are aware of them by creating a course on your LMS detailing what’s changed and how it can benefit them. Include step-by-step instructions if necessary.
  • Providing troubleshooting assistance: When problems arise, an LMS can be a valuable resource for providing solutions quickly and easily. Create courses with troubleshooting tips and tricks or even link to helpful video tutorials.

How To Invest In Product Education?

There are many ways to invest in product education to get happy customers. One way is to create how-to videos that show customers how to use your products. You can also write articles or create infographics explaining your products’ work. Social media is another great way to educate customers about your products. You can create posts that explain how to use your products and answer customer questions. Finally, you can offer customer support that helps customers troubleshoot problems and learn more about your products.

Conclusion

Product education is a critical part of any business, and there are many ways to invest in it. Whether you offer online tutorials, in-person training, or written manuals, educating your customers will pay off in the long run. By providing customers with the information they need to use your products effectively, you can ensure they’re happy with their purchase and keep them coming back for more.

This article was provided by Jenny Patel