Mobile apps fulfill multiple needs, from entertainment to eCommerce, and social networking. They are an integral part of our lives. Thus, mobile app localization is crucial for organizations that aim to reach out to app users across the globe.
But as the international mobile app market keeps expanding, developers encounter a crucial challenge: arriving at a strategy to effectively connect and engage global app users. The answer is mobile app localization, which allows companies to accomplish this task.
In this article, we will discuss the relevance of mobile app localization, its benefits, and reasons for opting for it.
Understanding Mobile App Localization
Simply put, mobile app localization is all about adapting the content, functionality, and design of an app to cater to the cultural nuances and preferences of a selected market or target audience. Localizing mobile apps includes much more than merely translating texts to their native languages. It also comprises a user interface, graphic elements, currencies, and date formats, along with symbols and images that are culturally relevant.
The process of mobile app localization includes constant research and thought. Hence, organizations must arrive at a strategy for app localization to make sure that all their efforts reap the best outcomes.
OneSky states that leading names in this niche today provide ongoing localization solutions based on the various needs of organizations. Typically, the translation management platform uses over ten file formats and enables companies to ask for professional translation in several languages. All these are available on one unified platform.
The Reasons for Mobile App Localization
App localization is essential for organizations that are involved in app store downloads, optimization, and conversions. Organizations opt in for this process for several reasons.
The crucial ones are:
Have Global Reach
The process helps your company expand the reach of its app to a worldwide audience pool. That means people from various regions and countries might have specific preferences and also speak various languages. Once the app is customized, you can venture out to new markets.
To tap the complete potential of an international market, progressive companies should offer their applications in several languages. The new-age business landscape is global. Hence, the process of app localization will allow your business to manage its pace in a connected world.
Experience More Visibility
Maybe your app is appreciated all across the United States, but it still requires modification for various other English-speaking areas. Therefore, your ASO (App Store Optimization) approach needs to be integrated externally, irrespective of whether you are localizing for Russia or the UK.
Localizing graphics, descriptions, and texts of the program will increase its visibility in both Apple App Store and Google Play. Hence, you must ensure that your app possesses correct keyword stuffing.
A solid ASO plan will result in increased downloads since the app will start appearing to plenty of users. You could have a small budget, but even then, you need to invest in mobile app localization to get connected to the right users.
That aside, the process is also crucial for ensuring that your software doesn’t get destroyed. That will garner favorable reviews, which will add value to your brand reputation.
Improve User Retention
The moment users are at ease with an app available in their native language, chances are that they will start to use it more. They will become loyal customers. App localization results in enhanced retention rates and complete customer satisfaction.
The process of mobile app development and optimization for app stores is rather tedious, and it costs more. Therefore, the localization efforts might just be beneficial for your organization to retain more app users and add to your business.
Assured ROI
Mobile app localization guarantees a financial payout. The process might seem costly, especially if you have to address qualified, native-speaking translators. However, when the localization occurs correctly, there is a guaranteed ROI. Things will become much simpler when the process gets initiated every time you venture into a new territory.
Maybe you will have to face diverse languages, laws, and consumer behavior in new regions. But you will have a knowledge curve and effective methods for accomplishing your targets. However, ROI is not a precise science, and not every business will experience a similar amount of it. A study stated that localized apps tend to receive higher downloads, almost 128% more than others.
Hence, if you have been wondering whether you should localize your mobile app, the answer is yes. You must get it done now. The new-age service providers today can help you accomplish this for both Android and iOS platforms in any country across the globe. You can browse online to learn more about it and arrive at an informed decision.
In conclusion, the process of app localization might seem expensive, but it eventually justifies the cost. Do you want your content to be accessible to a global audience? If so, you will require a group of trained native translators and developers, along with local marketing professionals. It will help you target several regions that you haven’t tapped into yet and add more revenue to your business.
