WARREN – Because our marketing and media company is based out of Lansing, we see a lot of negativity when it comes to our state. To combat this view, we put together a two-week social media road trip to give the state a much-needed PR boost.
During ?#MeetMichigan with @m3_group,? we visited all 83 counties in Michigan from June 21 through July 8, 2011 in an effort to spread positivity, show how social media can reach businesses and communities great and small and get the real story of tourism and business opportunities in Michigan.
Our goals were simple: promote Michigan tourism, encourage buying locally, demonstrate the power of social media to put local destinations on the map and showcase the positive economic atmosphere that is turning Michigan around.
How did we come up with this (admittedly) crazy idea and pull it off in a little more than a month? Well it wasn?t easy, and the lessons we learned from #MeetMichigan will be valuable to any small or midsized agency looking to implement big campaigns without a lot of time or funds.
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