SILVER SPRING, MD. – New AIIM research found that 54 percent of organizations manually re-key some of the content they receive from customers, suppliers, and partners. Nearly 40 percent of respondents say they don’t scan any of their incoming documents, implying that they still haven’t tapped into the enormous benefits of converting paper documents into a digital stream, despite the fact that these technologies have demonstrated clear ROI from process automation for over a decade.

According to AIIM, this represents a wasted opportunity to reduce transaction processing costs. Scanning invoices and order forms, and using modern capture techniques to automatically match them against data held on internal systems can considerably improve productivity and speed of response. As a positive endorsement of modern recognition techniques, over 34% of organizations polled convert at least one in ten of their scanned documents into editable text, with 16% converting more than half.

The AIIM survey also addressed content publishing at the output end of enterprise content management (ECM). For the most part, organizations understand the benefits of re-purposing content — with 57 percent citing reduced costs , 51 percent more effective communication and 45 percent tighter control of content as core benefits. The translation of these benefits into action is only at its earliest stages, with only 41 percent saying they are somewhat or extensively involved in content repurposing/recombination.

Many cutting-edge organizations cite the benefits of XML in improving the agility of content delivery. The survey suggests that this recognition is not yet widespread in the larger business community. Only 16 percent of organizations say they have deployed XML-based publishing within their organization, indicating a significant opportunity for organizations to improve how they repurpose content and deliver it through multiple channels.

According to Doug Miles, AIIM Director of Market Intelligence, This survey shows that many companies are paying insufficient attention to the process automation opportunities presented at each end of the content management process. On the input side, data capture from scanned forms and invoices can feed directly into transactional processes, and on the output side, the compilation of multi-purpose and multi-variant documents from text components can dramatically automate many publishing processes.

This column was written by Mark Cox of ConnectIT, an IntegratedMarCompany

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