It’s no surprise that, according to the Michigan Gaming Control Board, this American state reported a combined $2.4 billion total iGaming adjusted gross receipts in 2024, a more than 22% increase from the previous year. Operators, such as JackpotCity, targeting the region have been welcoming innovative solutions that keep players more hooked to their platforms, leading to the industry’s growth.

Consider online platforms, for instance. Thanks to these platforms, as long as you have a good internet connection and a smartphone, you can access gambling experiences from anywhere. Remember, modern consumers consider convenience a critical aspect of their shopping experience. Looking at the statistics, Morgan Stanley suggests that 77% of customers consider convenience a key factor when making purchase decisions.

And since gambling on online casinos like JackpotCity offers improved convenience, it makes sense to see more people join the industry. Besides the convenience of online platforms, tech innovations have also made modern gambling more engaging for Michiganians. Of course, the more engaging gambling becomes, the more likely it is for more players to remain loyal, leading to an increase in revenue.

The age of mobile phones

Mobile phones have become popular tools through which people do almost everything. According to Exploding Topics, over 96% of global internet users frequently use them to go online. Another study by SOAX noted that more than 64% of the world’s web traffic comes from these devices. Michigan gamblers have also not been left out, as a good number of them often use mobile phones to engage.

If you’re forward-thinking like JackpotCity, you wouldn’t want to ignore this trend. You want target audiences to perceive you as customer-focused by integrating mobile-friendly websites. One way to do that is to adopt responsive designs. With responsive websites, operators can ensure players don’t worry about pinching or zooming clunky websites.

These designs often use flexible designs to fit on multiple screen sizes, ensuring easy website experiences regardless of the gaming device. Interestingly, operators using such designs can witness conversion rates of up to 11% more than those that don’t. And since they are mobile-friendly, they can increase return visits by up to 74%, further highlighting why the industry is making giant strides.

A greater emphasis on cybersecurity

Although tech advances improve life experiences, they also provide an opportunity for cybercriminals to reinvent their strategies. Take phishing scammers, for instance. These individuals are not the same as they were a few decades ago. Today’s scammers use technology to craft messages in perfect English that make it almost impossible for average gamblers to distinguish them from real operators.

This is why cybersecurity has become a serious concern for almost everyone. In fact, reports show that over eight in ten global adults want to do more to protect their digital privacy. And if you must appeal to such an audience, improving your platform’s security is non-negotiable. Given Michigan’s gambling industry’s high potential, it’s logical to expect more cybercriminals to be drawn to it.

Thankfully, operators like JackpotCity are aware of this and are working hard to protect players from harm. With technologies like two-factor authentication (2FA), these companies prevent a significant share of automated and phishing scams from affecting players. And if players can engage with peace of mind, it means many will remain in the industry and even influence their friends to join.

Improving player experience

Anyone who’s gambled for some time will agree that the practice is more than just spinning the reels or flipping cards. Before engaging in your favorite game, you’ll have to fund your account, a process that should be seamless; otherwise, you may never return to the platform. Or better still, there are times when you may want to make withdrawals. Imagine the pain of having to wait ages for funds to be processed just because the payment method kept failing, and the customer support was unresponsive.

Obviously, a good number of players may turn to competitors. Testlio says brands can lose over 60% of customers just because of such instances. Since no operator wants to incur such losses, they have been partnering with payment gateways like PayPal to offer great experiences. Now, players can withdraw funds and receive them on the same day. In case a challenge arises, the customer support team is always ready to help.

Refining payment efficiency is magical

Surprisingly, improving payment efficiency this way can increase retention rates by at least 15%. Besides that, operators, including JackpotCity, are using payment technology to their advantage by providing diverse methods. If one method fails, players don’t have to start searching for another platform. All they need to do is switch to another convenient option on the same platform.

Diverse payment methods also help cater to multiple preferences. In a state like Michigan, where a significant population gambles, you can be sure payment preferences vary significantly. While some players may prefer e-wallets, some may favor traditional options. Integrating all these options on one platform allows every visitor to feel at home, increasing the likelihood of most of them remaining loyal.

You don’t need to be a rocket scientist to know that tech advances have positively affected Michigan’s gambling sector. Players no longer have to worry about accessing physical destinations to engage, all thanks to online platforms like JackpotCity. And with responsive designs becoming popular, gamblers can now enjoy seamless experiences regardless of their gaming devices’ screen sizes. Other innovations like 2FA have also affected the industry by allowing safe interactions.