Know Before You Grow: Key Resources For Learning About Your Customers And Competitors

WARREN – Whether you’re starting a business, introducing new products or services, or adding locations, it’s always a good idea to first do your research. Informed decisions make the best decisions, and ? especially when credit is tight ? we often need to show that we have a solid understanding of our target markets.

Unfortunately, neither your customers nor your competitors make up one homogeneous group. What motivates people and businesses can vary ? depending on the places where they operate, live, or work. That’s why it’s a good idea to incorporate into your research some business and market information about places ? including demographics and the economic, political, social, and other issues that make each market unique.

Several key resources will help you drill to the local level and learn about counties, cities, census blocks, and other sub-state areas:

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