Image by David Greenwood-Haigh from Pixabay

The last decade has seen a massive explosion in the craft beer industry, with statistics showing that the industry injects over $300 billion into the economy. While all states have experienced some level of growth in the craft beer industry, some states have experienced growth at a much larger scale than others. 

Michigan is one such state and is ranked in the top ten states where the craft beer industry has made the most impact, thanks to tremendous growth in the use of technology. 

What the Statistics Say About Craft Brewing and Michigan’s Economy

Michigan has always been a leader in beer production per barrel. According to a report by World Population Review, Michigan produces more than 900,000 barrels of beer per year, making it the 10th largest producer in the country and injecting $9.9 billion into the economy. 

Its 10th position in terms of beer production corresponds with its population as it is the 10th most populous state in America, going by the 2020 census. 

According to statistics, craft beer injected slightly over $2 billion into the Michigan economy in 2016 alone. With the numbers keep rising yearly as the craft beer trend catches on with more Americans, craft beer has become a strong contender in the retail beer market. 

Areas Where Tech Advances Have Been Instrumental in Changing the Brewing Landscape

Customer Experiences

Customer experiences have always been at the core of every successful business. Craft breweries have large-scale brewers, pubs, bars, and restaurants to compete with, and the standards for customer experiences have always been high in these establishments. 

Pulling people from places they have been used to is not always easy. Thanks to technology and customer service tools created with craft breweries in mind, offering high-quality customer experiences have become so much easier. 

If you are unsure how to improve the quality of your customer service, you should consider checking out getollie.com to discover a handy tool for enhancing customer relationships and managing a brewery.

Production Management

Besides customer experiences, craft brewers’ beer quality has significantly improved in the last decade. But keeping up with consistency in quality can take time and effort. Luckily, many production management tools designed for the craft beer industry have made production process management much easier for brewers. 

Production management tools help in various aspects. They provide brewers with all the recipes they need for the different flavors and tastes at their fingertips, track inventory and raw materials to ensure that they are never caught unawares by depleted supplies, and ensure consistency in production. 

Technology has also made producing high-quality brewing equipment possible irrespective of the size of the brewery. This has contributed significantly to the quality of the final product and, consequently, a competitive edge in the market.

Marketing 

Large-scale brewers have always maintained the upper hand in marketing due to the high costs associated with traditional marketing platforms such as TV, newspaper, radio, and branding on businesses and buildings. 

But the internet has become a major equalizer in marketing, allowing large and small-scale brewers an equal opportunity to market their products with little to no cost. Some platforms, such as social media and Google Business Profiles, do not require investment. You only need to set up a profile and reach your audience at no cost.  

Content marketing on a company website has also helped create massive awareness for the entire industry. All you need to get started with content marketing is to set up a website and update it regularly with industry-relevant content. 

Alternatively, you can outsource digital marketing, especially if you have a busy schedule and want measurable results.

This article was provided by José Luis Martín Cara