Your product has recently been released in the market. The confetti has settled, and your team is prepared to celebrate.

But here is the real question: what happens next? Is your product enjoying success or quietly fading into darkness?

The answers can be found in a variety of sources known as product metrics. These are the vital signs of your product after launch, not just figures on a dashboard.

In this blog, you will look at what product metrics are, how they’re used in post-launch analysis, and how the key metrics can help you move from guesswork to growth.

What are Product Metrics?

Product metrics are unique and specific metrics that let you monitor how users engage with your product, how much value they get out of it, and how it advances your company’s goals. You can see them as the heartbeat of your product’s health after it has launched.

These metrics, which vary from churn to daily usage, can help you in converting assumptions into insights.

What is Post Launch Analysis?

Post-launch analysis is the process of evaluating your product’s performance after it has gone live. It’s just like you are reviewing your product’s performance report card.

Are customers gaining benefits? Do they continue to exist? Are they sharing it with others?

Finding growth opportunities is more important than merely identifying issues. It wasn’t just the launch day you wanted to celebrate. You should aim to create a long-lasting product.

Why are Product Metrics important in Post Launch Analysis?

Product metrics are important in post-launch analysis because they provide transparent data on user behavior, feature adoption, and overall product performance. They help teams in identifying and understanding what works well and where improvements are necessary.

Example: A low user retention rate may indicate onboarding issues that require changes to enhance the user experience and also to increase long-term engagement.

Data motivates smarter and more intelligent choices.

8 Essential Product Metrics for Post-Launch Product Analysis

Real growth happens after the release; launching a product is just the first step. You need to keep an eye on the right indication in order to optimise your product. Here are eight product metrics that every product team should monitor after launch:

  • Daily Active Users (DAU) / Monthly Active Users (MAU): These metrics indicate customer engagement. A DAU/MAU ratio of 20% or higher is commonly regarded as healthy.

Example: A productivity app has 5,000 MAUs but there are only 500 DAUs (10% ratio), indicating that users aren’t consistently returning.

  • Feature Adoption Rate: You can see how often new and existing features are used. This helps your teams understand what users are responding to.

Example: You implement a “dark mode” function. After 2 weeks, analytics show that only 5% of users enabled it, indicating low visibility or demand.

  • User Retention Rate: Track how many users continue to use your product over time because retention is very important for growth.

Example: An EdTech platform loses 80% of its users after the first week. That clearly indicates that the onboarding process should be reviewed.

  • Customer Churn Rate: The percentage of customers who no longer use your product. High churn suggests more serious issues with value delivery or user satisfaction.
  • Net Promoter Score (NPS): You can monitor user satisfaction and loyalty by asking, “How likely are you to recommend this product to a friend?” Scores range from -100 to +100. A high NPS score (50 or higher) indicates strong user advocacy.
  • Customer Support Volume: Keep track of the number of support tickets or inquiries submitted by customers. A post-launch spike may indicate that your product has friction points.

Example: A sudden increase in “password reset” tickets may indicate a poor login experience.

  • Conversion Rate: This metric may differ depending on the product goal: for SaaS, it could be free-to-paid, while for eCommerce, it could be visitors-to-purchase.

Example: If your free trial sign-up page receives 1,000 visitors but only 30 convert, consider improving your messaging or call-to-action.

  • Time to First Value (TTFV): The time it takes a user to receive useful and important information after signing up. A shorter TTFV increases user engagement and retention.

Common Pitfalls in Post-Launch Metrics Analysis

Simply keeping track of numbers doesn’t work. Misinterpreting them can result in poor decisions and throw your entire product strategy off track.

  • Vanity Metrics: Total signups and page views may appear impressive, but they do not accurately reflect user engagement or product value.
  • Lack of Context: Metrics that lack benchmarks or industry comparisons can lead to poor decisions; what’s bad in one sector may be acceptable in another.
  • Misaligned Metrics: Using the same KPIs for all products ignores important differences.

Example: B2B platforms and consumer apps require different success indicators.

  • Ignoring Qualitative Insights: Depending too heavily on statistics can hide underlying user pain points that only feedback or interviews can reveal.

Best Practices: Using Metrics to Improve Iteration & Roadmaps in Post Launch Analysis

Here’s how to use product metrics to drive meaningful post-launch enhancements:

  • Tie Metrics to Goals: Describe what success looks like. Is it activation? Retention? Expansion? Choose metrics that are consistent
  • Monitor Early, Iterate Fast: Use early data to resolve critical issues. For example, if 70% of users drop out at Step 2 of the onboarding process, that step requires attention.
  • Segment your users: Not all users behave in the same way. To gain insights, segment it by behavior, plan type, or gegraphy.
  • Close the Feedback Loop: Combine metrics and qualitative feedback. If there is a high churn rate, surveys can help to explain why.
  • Involve Cross-Functional Teams: Product, marketing, and customer success should all focus on the same metrics while working.

Conclusion

Your launch is only the beginning, success will be determined by what happens next. The Automated Release Notes & Reports app and Roadmap & Idea Portal App for JSM allow you to easily track metrics, gather feedback, and share updates.

Are you ready to make an impact with your insights?

Start automating your post-launch analysis today to make better product dec