LANSING – Some element of cost –

whether the premium, deductibles, co-pays or other factors – was the primary

issue individuals considered when purchasing health insurance, reports a new

study by the Center for Healthcare Research and Transformation.

Cost factors were far more important

to persons buying individual coverage than they were for employer-based

coverage (although cost was also the primary factor for employer-based

coverage, though not by not as high a percentage).

The study by the University of

Michigan-based group found that 92 percent of individuals buying individual

coverage health insurance said some aspect of a policy’s cost was a critical

factor in making a decision.

And 88 percent said the cost of the

premium was a critical factor. In contrast, 72 percent of employers buying

health insurance said the premium cost was a critical factor.

Just 41 percent of the individuals

said issues such as the number of physicians in the health insurance network

was a critical factor. For employer-based plans, 50 percent said factors such

as the number of physicians were critical.

Also, some 18 percent of individuals

said they switched their primary care physician when acquiring their coverage,

which the report suggested individuals may be willing to accept a narrower

network in exchange for lower costs.

The results were based on survey

questions submitted by the center to the Michigan State University Institute

for Public Policy and Social Research as part of the autumn 2014 State of the

State survey.

This story was published by Gongwer

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