ROYAL OAK – TechStak is about bringing insight, educational awareness and experts to small businesses, so says founder Nicol Pasuit. On this segment of M2 TechCast, Nicol interviewed Candace Chapman, ContentOro vice president of Marketing and Sales, who talks about how her company offers web sites digital content to attract more readers through a five-step funnel marketing process. Nicol also interviewed Kenny Gimpert II, CEO of Web Everything, a web marketing and search engine optimization company. Kenny provides some valuable advice on how to choose keywords to make sure your SEO actually works and what you need to do to make paid search work.

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