MITECHNEWS.COM subscribers are savvy technologists, entrepreneurs and business owners, including C-level corporate executives. On any given month, we attract around 5,000 unique visitors, who return, on average, 4 times each month, and generate more than 20,000 page views. Editor & Publisher Mike Brennan also co-hosts M2 (Squared) TechCast each Monday at 2 pm on the www.podcastdetroit.com Network with fellow co-host Matt Roush, long-time technology reporter for WWJ News Radio in Detroit, who also published the Great Lakes Technology Report. The show is heard either live, or on-demand, by thousands of business and technology leaders. In July, M2 Techcast will become an Internet TV show.
MITECHNEWS.COM also publishes an eNEWSLETTER weekly (Monday) for audio and video podcasts and radio show promotions, as well as the top stories from the previous week. The eNewsletters goes to nearly 4,000 business and technology leaders, as well as investors and entrepreneurs. Plus MITECHNEWS.COM produces news videos VIDEO NEWS UPDATE that capture the key points for a news story or in a paid content campaign. Videos are featured on the MITECHNEWS.COM home page.
Since summer 2017, MITECHNEWS.COM has developed a paid content format, called MESSAGE-A-MONTH, that includes a Video News Update, Segment on M2 TECHCAST, Guest Columns, and Advertising (Leaderboard and Box) that promotes the message in video, audio, text and social media. The format was pioneered with AUTOMATION ALLEY. In July, this campaign will include 12-minute video interviews broadcast on M2 Techcast. Sometime in the third quarter, MITechNews.Com will add a cloud-based video platform (CloudTVNetwork) that will let the editors interview anyone at anytime anywhere. These interviews will be displayed as channels on MITechNews.Com.
MITECHNEWS.COM also has a tremendous SOCIAL MEDIA reach. Some 2000 followers on Facebook and Twittter and nearly 6000 followers on business-focused LinkedIn.
Audience Demographics
Industry:
- Technology 41 percent
- Sales Mgt. 18 percent
- Manufacturing 12 percent
- Engineering 15 percent
- Marketing 12 percent
Role:
- Executives 28 percent
- VP/Director 12 percent
- Management 24 percent
- Support Staff or general interest 36 percent
Company by Employees:
- More than 5,000 18 percent
- More than 1000 but less than 5000 12 percent
- 100 to 1000 27 percent
- Less than 100 53 percent
MITECHNEWS.COM (ANN ARBOR) and eNewsletter content partners include:
INTERNET ADVISOR on WJR 760 AM (DETROIT) (INTERNETADVISOR.NET) and on the Michigan Talk Network in Grand Rapids, Lansing, Muskegon and Kalamazoo. The Internet Advisor radio show, now in its 18th year, provides how-to tips for computer users as well as interviews with statewide technology and business news makers. It airs live Saturday from 4 to 6 pm and is heard by upwards of 80,000 listeners in Michigan, Ohio, Indiana, Illinois and Western Ontario, Canada. The show is syndicated on the Michigan Talk Network at stations in Lansing, Kalamazoo, Grand Rapids and Muskegon. MITechNews.Com Editor Mike Brennan appears on INTERNET ADVISOR to discuss the top news in the MITechNews.Com Weekly eNewsletter. This news segment also is produced as an audio podcast.
SMALL BUSINESS ASSOCIATION OF MICHIGAN (LANSING) (SBAM.ORG) – The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. SBAM has more than 25,000 business members.
MICHIGAN SMALL BUSINESS DEVELOPMENT CENTER (GRAND RAPIDS) (SBDCMICHIGAN.ORG) – The Michigan Small Business Development Center (SBDC) enhances Michigan’s economic wellbeing by providing counseling, training and research for new ventures, existing small businesses and advanced technology companies. With its headquarters at Grand Valley State University in Grand Rapids, 11 regional offices and more than 20 satellite offices, it provides more than 10,000 entrepreneurs and business owners annually with convenient access to counseling and training throughout Michigan. State Director Keith Brophy does a monthly segment on M2 TECHCAST.
ENGINEERING SOCIETY OF DETROIT (SOUTHFIELD) (ESD.Org) – A 120-year-old group that boasts about 16,000 individual members representing thousands of companies primarily in Southeast Michigan. ESD now has established an outreach program to establish student chapters at many major Michigan colleges and universities, plus at technical-oriented high schools. The communications manager is Matt Roush, former Editor of the WWJ-950 AM Innovation & Technology Report. Roush now writes for the ESD’s Technology Century magazine (technologycentury.com). Select stories from Technology Century appear in the ESD section at MITechNews.Com and in our Weekly eNewsletter.
ITINTHED.COM (DETROIT) (ITINTHED.COM) – A zany Internet radio show featuring three technology geeks (David Phillips and Bob Waltenspiel) that airs Monday at 9 am. The two-hour show is then offered as a podcast that gets more than 500,000 listens monthly. MITECHNEWS.COM provides the News feed at ITInTheD.Com/news.
TECH248.COM (TROY) (TECH248.COM) – A networking group created by Oakland County to connect some 2,000 tech companies with two or more employees. Oakland County also has about 2,000 single-person tech companies. MITech248.Com hosts monthly events aimed at bringing these tech entrepreneurs together in hopes they will create new companies and jobs. MITECHNEWS.COM promotes MITECHNEWS.COM to its members are a source for tech stories. TECH248 Podcasts on the M2 TECHCAST Show are featured on the group’s home page. Greg Doyle, Tech248 Director, does a monthly segment on M2 TECHCAST.
DIGITALDIVAS3.COM (SOUTHFIELD) (DIGITALDIVAS2.COM)- A weekly audio podcast co-hosted by three women in technology, including Lewan, Kathleen Norton-Schock and Nicole Johnson, who also covers STEAM topics (Science, Technology, Engineering, Arts and Math) for MITECHNEWS.COM. Norton-Schock does a monthly segment on M2 TECHCAST.
MOBILE TECHNOLOGY ASSOCIATION OF MICHIGAN (DETROIT) – (GOMOBILEMICHIGAN.ORG) MTAM represents the mobile and wireless industry in Michigan. MTAM CEO and Founder Linda Daischendt serves as a guest host monthly on M2 TechCast, an Internet radio show on the www.podcastdetroit.com Network. DAISCHENDT does a monthly segment on M2 TECHCAST.
GONGWER NEWS SERVICE (LANSING) – (GONGWER.COM) The preeminent political and legislative news service covering the state capitol in Lansing. Gongwer provides an incredible database of information on legislators and legislation in Michigan as well as federal legislation from Washington DC impacting Michigan.
NASDAQ GLOBENEWSWIRE (NEW YORK) Companies of all sizes—public corporations, small businesses, professional organizations and agencies—rely on Nasdaq GlobeNewswire to broadcast market-moving news and corporate announcements that cover Michigan, Wisconsin, Illinois, Indiana and Ohio.
FOR ADVERTISING And DIGITAL MARKETING INFORMATION: Mike Brennan)