On a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of SmartFinds Marketing, to discuss B2B Press Release Marketing and how SmartPress is redefining this classic communications tool for the digital and AI era. The conversation explored why press releases remain one of the most effective ways for B2B companies to build trust, visibility, and authority in a noisy online marketplace.

This episode explores the insights shared during the interview, offering practical examples, data, and strategies from the SmartPress framework that businesses can use to elevate their brand credibility and search visibility. Whether your goal is media coverage, backlinks, or thought leadership, understanding how to leverage modern press release marketing can be a game-changer for sustained digital growth.

B2B Press Release Marketing is today’s answer for every brand to get attention in a saturated digital landscape. Search engines, social feeds, and inboxes are overflowing with content competing for the same few seconds of visibility. For business-to-business (B2B) companies, breaking through that noise isn’t just about producing more content—it’s about building credibility and earning trust. Decision-makers want substance, not slogans. That’s where a thoughtful, data-driven press release strategy can make a real difference.

Press releases are experiencing a revival because it bridges storytelling with measurable results. What was once a corporate formality has become a strategic marketing asset—one that strengthens visibility, improves search equity, and feeds today’s AI-driven discovery systems. A well-executed release does more than share news; it signals authority across the web through reputable syndication, backlinks, and brand mentions. In this article, we’ll explore how SmartFinds Marketing’s SmartPress service transforms the traditional press release into a modern growth engine for B2B companies seeking credibility, exposure, and lasting digital impact.

Why B2B Press Release Marketing Matters More Than Ever

The B2B marketplace has never been more competitive—or more crowded. Since the pandemic, digital transformation has pushed nearly every company online, flooding the web with endless product launches, thought leadership posts, and social ads all vying for attention. Organic reach continues to decline, and paid media costs have skyrocketed, making it harder for marketing teams to achieve sustainable visibility. For decision-makers overwhelmed by this noise, it’s no longer enough for a brand to simply exist online—it must demonstrate credibility and authority in places that matter.

That’s where B2B press release marketing stands out as both a tactical and strategic advantage. Press releases give companies a legitimate, professional voice on trusted media platforms—bridging the gap between brand storytelling and earned validation. Each release acts as an anchor of authority: verified, discoverable, and indexed by search engines and AI systems alike. Unlike fleeting ads or social posts, a well-structured press release lives on long after publication, building brand reputation, improving SEO, and driving consistent referral traffic. For B2B organizations under constant pressure to prove ROI, a single release can generate lasting dividends across awareness, credibility, and digital reach.

“In today’s digital landscape, the challenge isn’t competition — it’s noise. Press releases cut through that noise because they’re structured, verified, and credible. They don’t just announce news — they build trust.”

— Melih Oztalay, CEO of SmartFinds Marketing

The Business Case for B2B Press Release Marketing — By the Numbers

Beyond narrative and brand polish, the numbers tell a clear story: well-executed releases align with how journalism works today, how trust is earned, and how discovery happens across search and AI. The data below reflects current journalist preferences, PR workflow realities, and the growing role of multimedia and AI in communications. Use these stats to frame budget conversations, justify cadence, and align your release format with what editors, algorithms, and buyers actually reward.

  • Journalists still prefer press releases: According to the 2025 Cision “State of the Media” Report, 72% of reporters named press releases as the most useful resource from PR professionals and 79% say they rely on them to generate story ideas. [Source: PR Newswire]
  • Pitch volume vs. response rates: The 2025 Muck Rack “State of Journalism” Report notes that 49% of journalists receive six or more PR pitches daily, while a large proportion seldom respond. [Source: Muck Rack]
  • Relevance matters: A recent survey found that 73% of journalists reject pitches because they aren’t relevant to their beat. [Source: PR Daily]
  • AI and PR tools are on the rise: By 2025, three-quarters of communicators report using generative AI in their workflow—showing how media, PR and release formats are evolving together. [Source: Axios]

The takeaway is practical: combine structured storytelling, credible syndication, and direct outreach to the right inboxes—then reinforce with multimedia and clear calls-to-action. This approach doesn’t just earn initial coverage; it drives durable benefits in referral traffic, brand authority, and discoverability in both search results and AI answers. In a crowded B2B landscape, a consistent release program becomes a measurable lever for reputation, reach, and revenue momentum.

Turning Press Releases into Modern Marketing Assets

Once, press releases were little more than corporate bulletins—short, formulaic updates meant to satisfy investor relations and news wires. The modern B2B landscape demands more. Decision-makers now expect stories that build confidence, validate expertise, and answer “why this company?” before they ever reach your site. A well-crafted release is a hybrid marketing asset—part storytelling, part SEO infrastructure, and part digital credibility builder. SmartFinds Marketing’s SmartPress transforms the traditional release into a dynamic business growth tool that reaches journalists, search engines, and AI systems at the same time, turning each announcement into tangible market momentum.

  • Story depth: ~650+ words to convey the what, why, and impact.
  • Strategic links: website, LinkedIn, and a clear call-to-action destination.
  • Rich media: PDFs (sell sheets, one-pagers), images, and video embeds where supported.
  • Premium distribution: syndication across high-authority outlets that business audiences already trust.

The outcome is more than coverage—it’s conversion. A modern release fuels organic visibility, strengthens domain authority, and positions your brand as a trusted voice long after the news cycle ends. Unlike ads or isolated blog posts, releases live on authoritative domains that both AI engines and human readers consider reliable sources. For B2B marketers, this means every announcement becomes a measurable marketing asset—driving visibility, engagement, and trust across multiple channels with one coordinated effort, while reinforcing the signals that help your website, social content, and sales enablement materials perform better together.

 

 

How to Build an Effective B2B Press Release Marketing Program

Creating an effective B2B press release marketing program is about more than sending news—it’s about building a repeatable system that generates visibility, credibility, and measurable business outcomes. A strong program blends strategy, structure, and consistency. The goal is to develop a rhythm of communication that establishes your company as a trusted, authoritative voice in your industry while continuously driving engagement and search performance.

Build Trust Through Quality B2B Press Release Distribution

The difference between free or low-cost distribution and premium networks is night and day. Quality platforms validate that a business is real, review content quality, and preserve links and attachments throughout syndication. That’s critical for B2B press release marketing, where trust and technical accuracy directly influence outcomes: referral traffic, brand mentions, and links from respected domains to yours.

Earn Long-Term SEO Value from Every Release

News cycles move fast, but the right release keeps working. A well-distributed B2B release generates backlinks from authority sites to your domain—links that compound SEO value over time. When your announcements are consistent and well structured, they strengthen topical authority, improve rankings on related queries, and make future content easier to discover.

Validate Your Brand Through Trusted Press Release Networks

Premium networks require verification: real company, real contacts, real site. In B2B press release marketing, that validation filters out noise and fraud, which is exactly why syndication on trusted networks boosts your brand’s credibility. It’s similar to how encyclopedic platforms demand notable sources—and it aligns with how AI systems assess trust.

Leverage AI and GEO to Expand Release Visibility

Generative engines and AI assistants increasingly surface brands based on credible citations and source quality. When your announcements live on trusted domains and link back to owned pages, you’re planting structured evidence that AI systems can “see.” This is where B2B press release marketing intersects with GEO (Generative Engine Optimization): releases act as authoritative proof points that support AI-era discoverability.

For a deeper dive into how AI and generative search reward verified sources, see AI-Driven Lead Generation: How to Get Found, Build Trust, and Grow in 2025.

What to Announce and How Often

Many B2B teams under-publish because they’re unsure what’s “newsworthy.” Here’s a practical list to sustain a steady drumbeat of visibility:

  • New products, services, feature expansions, and roadmap milestones
  • Partnerships, integrations, and channel alliances
  • Client success stories, implementation wins, and case study highlights
  • Awards, certifications, appointments, and board additions
  • Events: webinars, conferences, demos, and speaking engagements
  • Original research, benchmark reports, and white papers
  • Geographic expansion, new facilities, or hiring initiatives

Aim for a consistent cadence—every two to three weeks—so your brand remains visible to customers, analysts, media, and algorithms.

Combine Distribution with Targeted Outreach

Distribution is step one; targeted delivery is step two. SmartPress curates outreach lists of editors, journalists, and creators in your niche and sends your news directly to their inboxes. Over time, familiarity with your brand and cadence increases open rates, replies, and coverage opportunities. That’s how B2B press release marketing evolves from passive syndication into proactive relationship building.

Integrate Releases into Your Marketing Funnel

Releases don’t replace your content and demand programs—they amplify them. Each announcement can be repurposed into blog posts, LinkedIn updates, sales enablement slides, email nurtures, and partner communications. Strong releases also provide third-party validation for pages you want to rank—product hubs, case studies, or industry solution pages. This makes B2B press release marketing a natural amplifier for sales and SEO initiatives.

A Simple, Repeatable Workflow

Executing a successful press release campaign doesn’t have to be complex. By following a structured process, B2B companies can maintain consistency, reduce production time, and ensure every announcement aligns with strategic goals. SmartPress uses a streamlined workflow designed to balance quality storytelling with efficient execution.

  1. Choose the story: prioritize business impact and audience relevance.
  2. Draft for structure: clear headline/subheads, ~650–850 words, 3–5 strategic links, and a direct CTA.
  3. Attach proof: PDF one-pager, product image, or short video demo where supported.
  4. Distribute + pitch: premium networks plus targeted inbox delivery.
  5. Measure + repurpose: coverage earned, backlinks gained, referral traffic, and follow-on content.

This repeatable process helps teams move quickly while maintaining professionalism and precision. Each release strengthens your digital footprint, reinforces your brand’s credibility, and feeds long-term SEO and AI visibility—making press release marketing one of the most efficient tools in the B2B marketer’s toolkit.

When viewed as a cohesive system, an effective B2B press release marketing program combines structure, creativity, and persistence. Each release builds on the previous one—compounding your authority and visibility over time. With the right cadence, message clarity, and quality distribution, press release marketing evolves from a simple announcement tactic into a strategic growth engine that amplifies trust, awareness, and measurable business results.

SmartPress: The Proven Framework for B2B Brands

SmartPress is SmartFinds Marketing’s modern framework for B2B press release marketing. It blends narrative clarity, technical on-page structure, premium network distribution, and outreach to key journalists. Two straightforward options make it accessible:

  • $750: Your team drafts the release; SmartFinds reviews for structure, links, and messaging, then distributes through premium channels.
  • $1,500: Full-service: discovery interview, writing, editing, distribution, and post-distribution reporting.

Learn more about the service at SmartPress by SmartFinds Marketing.

B2B Press Release Marketing as a Strategic Lever for Growth

In the AI era, authority isn’t declared—it’s demonstrated. Consistent, credible, and well-distributed announcements show customers (and algorithms) why your brand deserves attention. That’s the promise of B2B press release marketing done right: visibility you can see today and equity that compounds tomorrow.

For context on how automation and AI are reshaping the marketing stack—and where SmartPress fits—see: AI Agents in B2B Marketing: What’s Next.

About SmartPress: SmartPress is a service of SmartFinds Marketing that helps B2B companies plan, write, distribute, and promote press releases with a focus on story, SEO, and measurable outcomes. Explore options at SmartFinds Marketing.