GRAND RAPIDS – Michael Antaran, CEO of MTAM-member firm, Marvel Apps of Royal Oak, was with us in April 2015 after recently launching a a new product called CARROT Pass that takes advantage of Apple’s HealthKit feature, Beacons, and Bluetooth Low Energy technology to give consumers relevant and immediate financial rewards for leading an active lifestyle. Michael tell Melissa Birnie how his customers are taking advantage of this technology to grow their businesses and develop stronger relationships with their customers.

http://www.blogtalkradio.com/mtam/2015/10/17/beacons-and-bluetooth-low-energy-technology-for-consumer-rewards